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In the News

Chain Selling

Comstock’s article on selling to big chain stores: Assistant Professor Olivier Rubel says when products from small businesses and entrepreneurs are picked up by major chain stores, it can be “both a blessing and a curse.” It can lead to greater exposure and, potentially, new markets. Selling to large retailers is proof that these small businesses are selling competitive products and able to manage larger orders. But these deals aren’t without risk, he says.