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Alumnus Creates Energy Bar Inspired by Brewing Beer

Apr 18, 2011 The California Aggie

UC Davis GSM Alumnus Christian D’Souza, CEO of BRU Company LLC, energizes Davis athletes and students alike with BRUBAR energy bars. The bars, which are all natural and vegan, combine usual energy bar ingredients with ingredients comparable to those in craft-brewed beer. “[When] I realized that similar ingredients went into both craft-brewed beer and energy bars, I wanted to take that idea further and develop an energy bar that has a malty craft-brew characteristic,” D’Souza said.

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