Image of Tiger Woods’ Sponsors Jumping Ship
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Tiger Woods’ Sponsors Jumping Ship

Victor Stango, assistant professor, Graduated School of Management, and Christopher Knittel, Economics professors. This article cites a December 2009 study by economics professors Christopher Knittel, associate professor, economics, follow up on their 2009 study of the economic impact of the Tiger Woods scandal. The new Stango-Knittel report finds a negative effect on celebrity endorsements in general, not just on Woods’ worth.