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Corporate Sponsors and Projects

Image of Corporate Sponsors and Projects

UC Davis MBA students have completed sponsored projects for many corporations and organizations.

These projects, the culmination of the Integrated Management Projects core course as well as independent study work, have included strategic planning, marketing studies, operations analysis and other solutions for these companies and more.

2013-2014 corporate sponsors and projects:

Partner Name Topic of Consultation
Exploring, evaluating, and testing go-to-market strategies and product features to accelerate growth of a personal nutrition app for HarvestMark, a late stage venture building internet and mobile platforms for “farm to fork” traceability and shopper feedback.
Conducting industry analysis and gathering competitive intelligence for Get Satisfaction, an innovative SaaS company with an industry-leading community platform that helps its customers unleash the power of conversation.
Building an analytical framework to help identify game-changing sustainability opportunities throughout the supply chain for Mars.
Evaluating the opportunity for entering new market segments and building a business case based on current capabilities and revenue opportunities for Chevron Energy Solutions Company, a division of Chevron U.S.A. Inc.
Analyzing the changing strategic context for NetApp and data storage as more businesses move to cloud solutions. The team will build business cases and associated pricing models for hybrid cloud/on premises solutions evaluating both the data storage industry and comparable industries that have experienced disruptive changes.
Assessing and valuing the opportunity for one of the largest suppliers of glass bottles for the North American wine industry to enhance operational efficiency by piloting collaborative forecasting and production planning processes with a key customer.

Browse past project sponsors and topics:

Partner Name Topic of Consultation
Characterize the communication preferences of Agilent’s current and future customers, survey various communications strategies and vehicles, and  develop actionable recommendations with respect to appropriate media mix and communications strategy
Analyze the impact of and create a framework for transitioning from direct mail marketing to digital marketing for AT&T Wireless products for both general and diverse market segments.
Develop a competitive positioning strategy for Chevron Energy Solutions, address market gaps and identify effective ways to communicate CES’ value proposition in the civic and public education markets.
Develop an overall plan for a Health Innovation Zone that identifies key constituents and their respective roles, articulates the flow of services and features provided between these constituents, proposes a potential set of economic incentives, and analyzes the socioeconomic impact the zone will have for the City of Sacramento.
Develop an approach, plan and set of initiatives to help First Northern Bank more effectively serve the small business market segment to increase profitability in today’s competitive landscape.
Develop a growth strategy focused on providing value-added services to small- and medium-sized businesses for HP’s imaging and PC business.
Develop a business plan for entry into the building/energy management system solutions space.
Develop a framework to measure and value Johnson & Johnson’s sustainability initiatives in the Medical Device & Diagnostics business; identify key sustainability-related customer purchase drivers, and recommend specific areas of focus to address their emerging needs and the competitive landscape.
Propose actionable marketing and business strategies to expand the company’s individual vision care line of business.
Identify attractive target markets and develop supporting strategies in support of Wells Fargo’s goal to become a leader in mass market retirement savings.
Develop an implementation plan to integrate the S3i business model into the existing Sims Recycling Solutions operations
Market sizing and business model analysis
Develop a marketing plan to build awareness focused on the consumer (patient) audience
Project Review and Market Analysis
Supply Chain Analysis
Competitive Analysis and Overview
Climate and Energy Transformation analysis
Business Model Development
Tahoe Institute of Rural Health Business Plan Development
Risk Modeling
360LifeCare Marketing and Revenue Modeling
International Expansion Opportunities
Market Assessment and Valuation
Media Services Analysis
Marketing Analysis
Identification of Potential Case Management Solutions
Customer Buying Behavior
Competitive Analysis
CRM Strategy
Assess and Analyze Social and Economic Impacts of Proposed Projects

Please note that we actively engage our corporate partners to collaborate on the specific types of consulting project that may be required. We look forward to working with you and your team.

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