Bay Area Marketing Association
The Bay Area Marketing Association (BAMA) is the marketing organization for the UC Davis GSM Bay Area program.

About our club

Our Mission

BAMA’s mission and purpose is to expose, educate, and enrich students of the marketing profession through guest speaker events, networking opportunities, and other resources to students in the Bay Area. To find out more about the Association and how to get involved, click the “send message” link.

Meet our board

Jessica Wu


Jessica is a 2016 MBA Candidate focusing on Strategy and Technology Management. She is a 2009 graduate of UC Berkeley with a major in Molecular and Cell Biology-Immunology and a minor in Anthropology. After graduation, she worked in HIV research for the Gladstone Institutes and published a paper in the Journal of Immunology. She then transitioned into a business role, specializing in banking and investment analysis for JP Morgan Chase. Currently, she works as an HR Programs and Communications Associate for a biotech company in South San Francisco after a brief interlude as a Marketing Associate. As a Bay Area native, Jessica is a big Giants, Warriors, and 49ers fan, loves to travel (not just to watch her teams on the road…), and makes use of her multilingual fluency in Chinese, Spanish, French, and English.

Lung-Hao Yu

Communications Officer

Lung is a 2017 MBA Candidate focusing on Strategy and Business Analysis. He is a 2010 graduate of Washington University in St. Louis’s Olin School of Business with a major in Marketing as well as a minors in Accounting and Political Science. After graduation, Lung started as a Marketing Analyst at UMC, a Taiwan-based semiconductor foundry. Since then, he has served in a variety of capacities in both Marketing and Operations. Currently, he is a Business Analyst, accountable for business strategy/planning. In addition, he coordinates management communication between US sales executives and corporate management, making use of his fluency in Chinese. A Bay Area native, Lung loves basketball (particularly the LA Lakers), traveling, and discovering new, delicious restaurant

Gary Chiu

Finance Officer

Gary is a 2016 MBA candidate who joined the program because he was genuinely curious about business. He is a graduate of UC Berkeley with a major in Mechanical Engineering. After undergrad, he worked with PG&E as a design engineer until he decided to chase his dream job and become a commercial airline pilot. The next two years flew by both literally and figuratively as a flight instructor and flying 50 passenger regional jets.  In 2008, Gary returned to California to test military vehicles for British Aerospace. Currently, he is a Sr. Reliability Engineer at Boehringer Ingelheim, a biopharmaceutical company. Gary is an automotive enthusiast, dabbles in home renovation, and loves mountain biking in the scenic terrain of the bay area in his spare time.

Olga Li

Events Officer

Olga is a 2017 MBA candidate with a focus on marketing and finance.  She graduated from University of Wisconsin-Madison in Microbiology/Immunology.  After moving to California, Olga applied her scientific and strategic expertise at Abbott Laboratories and Genentech Inc.  Her career to date has focused on immunology, specifically genetic research for the development of novel therapies to treat individuals with significant unmet medical need. Olga’s current work is biomarker development for personalized medicine in asthma and business operation leadership to streamline the integration of research and clinical development.  Outside of work Olga is an avid traveler, explorer, and foodie.  She loves the serenity of yoga and invigoration of exercise. Olga is fluent in Mandarin, Cantonese, and English.

Kin Mo

Events Officer

Kin is a 2017 MBA Candidate focusing on Marketing, Entrepreneurship and Technology.  He is a graduate of UC Berkeley with a major in mechanical engineering and currently works in quality management at an air quality research lab.  Prior to his current role, he worked in research and development, product validation, and project engineering.  Kin grew up in the Bay Area and is a follower of the region’s tech culture.  When he is not working or studying, he likes to solve problems resourcefully using available technologies.  He is also an active explorer and enjoys traveling during his free time.

How to Become a Member

To become a member of the Bay Area Marketing Association (BAMA), you must be a current student or alumnus of the UC Davis Graduate School of Management Bay Area Program. BAMA members will receive reduced or complementary access to special guest speaker events, end of quarter socials, and other activities hosted by the association.

Membership dues are a one time payment of $35 for a lifetime of membership. Payment can be made in person to one of the BAMA officers, or via PayPal.