Consulting Center Client

Carneros Wine Alliance
MBA Consulting Center Project / Summer 2011

Student Team

Hilary Price (team lead), Alexandra Ames, Johannon Olson, Ryan Rake, Christopher Schraeder, Christian Vigeland

Field Study Advisor

Professor Emeritus Robert Smiley, UC Davis Graduate School of Management

The Company

The Carneros Wine Alliance is an association of wineries and growers in the Carneros AVA (American Viticulture Area). One of the most rural of wine regions, Carneros is known for its natural beauty, proximity to the San Francisco Bay Area, and commitment to community and environmental preservation. A cool climate appellation, Carneros has long been known for its chardonnays, pinot noirs, syrah, merlots, sparkling wines and new varietals now emerging throughout the winegrowing region.

The Project

The Carneros Wine Alliance sought to increase awareness of the Carneros wine region through a robust social media campaign. The MBA Consulting Center team was asked to develop a detailed grassroots marketing plan that would ultimately draw consumers to the region, and drive sales of Carneros wines.

Conclusions and Recommendations

The team started with an assessment of both the external challenges facing the alliance and the region, and how members and consumers perceived the alliance and the region. After thorough qualitative and quantitative research, including consumer and alliance member surveys, the team developed a plan that created the foundation for a cohesive brand identity, along with social media tools and tactics to increase member engagement while recognizing the immediate needs and current resources of the Carneros Wine Alliance.

The team included “Stage II” recommendations that would require additional investment, including a revamped website, an event in the region to anchor social media outreach back to Carneros as a place, and guidelines for adopting new social media tools.

Commands

Twitter Feed

Loading tweets...

News Release

UC Davis Part-Time MBA Ranked in Nation’s Top 9%
Fourth Consecutive Year among U.S News & World Report's Premier Programs

(Davis, CA) — The UC Davis Part-Time MBA program offered in Sacramento and the San Francisco Bay Area is ranked among the top 9% in the U.S., according to U.S. News & World Report’s latest graduate business school rankings.

At No. 29, this is the fourth consecutive year the UC Davis Part-Time MBA program is among the top AACSB International-accredited part-time MBA programs surveyed. This year, there were 323 part-time MBA programs surveyed.

News Release

UC Davis Full-Time MBA Ranked among Nation’s Premier Programs for 20th Consecutive Year
MBA Programs among Top 10% in U.S.
Record Salary and Bonus

Image of UC Davis Full-Time MBA Ranked among Nation’s Premier Programs for 20th Consecutive Year

(Davis, CA) — The UC Davis Graduate School of Management’s Full-Time MBA program is ranked among the premier business schools in the nation for the 20th consecutive year, according to U.S. News & World Report’s latest graduate business school rankings released today.

U.S. News’ latest ranking places the Full-Time MBA program at No. 48, placing it among the top 10% of the 464 Association to Advance Collegiate Schools of Business International’s accredited full-time MBA programs surveyed.

Key statistics from the School’s Full-Time MBA ranking include:

News Release

UC Davis Graduate School of Management partners with Lawrence Livermore and Sandia National Labs to drive technologies from lab to market

Image of UC Davis Graduate School of Management partners with Lawrence Livermore and Sandia National Labs to drive technologies from lab to market

(Davis, Calif.) – With a joint goal of speeding the transfer of new technologies from the laboratory to the commercial marketplace, the UC Davis Graduate School of Management, Lawrence Livermore National Laboratory and Sandia National Laboratories have announced a new partnership for researchers to develop their entrepreneurial skills.

Spotlight Story

Vickie Sherman MBA 13 Finds Her Passion, Her Career—and Herself

Image of Vickie Sherman MBA 13 Finds Her Passion, Her Career—and Herself

What opportunities, decisions, events have shaped your professional life?

My career path has been a climb across a jungle gym rather than a tangent up a corporate ladder. As a child, I used to thumb through the three-inch JCPenney catalogue, picking out the professional women who I would grow to be. I wanted to rule the world from a corner office in a suit and heels. I wanted to shed my humble origins and become Corporate Barbie.

Spotlight Story

MBA Student Consultants Make an IMPACT
Projects Put Business Needs Front and Center

Image of MBA Student Consultants Make an IMPACT

Agilent Technologies’ Electronic Measurement Group is a $3.6 billion business that over the past decade has seen a dramatic shift in its customer base from U.S., and Western European customers to predominantly Asia-based customers. Today, the majority of the division’s revenues are generated outside of the U.S., with an increasing concentration in China.