As a participant, you will be exposed to the latest research, technologies and business trends that will effect the wine industry into the future. Review the Wine Executive Program’s cutting edge curriculum below.
Your registration fee includes all course material, education fees, and meals. Group Discounts are available for registering two or more people from the same company at the same time.
$4,800 for full four-day program including Monday morning Boot Camp
Register by January 30 for an Early Bird Rate of $4,600. We will be in contact to confirm which Boot Camp you would like to attend:
Boot Camp 1: The Bottom Line: Accounting and Finance for Non-Financial Managers
Boot Camp 2: Grape Growing an Winemaking 101: The Fundamentals
$4,300 for program without Boot Camp (Monday afternoon – Thursday)
Register by January 30 for an Early Bird Rate of $4,100.
Introduction to accounting fundamentals and terminology, including balance sheets, income statements, cash flow statements and accrual accounting vs. cash flow.
GRAPE GROWING & WINEMAKING 101
Presented by Professor Douglas Adams & Professor Andrew Waterhouse
Learn the fundamentals of growing grapes and making wine. The topics that will be covered are types of grapes for wine, how to grow wine grapes, wine microorganisms and fermentation processes, and how to make table wine.
Provides an overview of the latest trends in the US and International wine markets with an emphasis on recent developments regarding prices, yield, and varietal popularity.
LEGAL ISSUES IN THE WINE INDUSTRY
Presented by Richard P. Mendelson, Attorney, Law Offices of Dickenson, Peatman & Fogarty
Participants gain a deeper understanding of legal issues facing the domestic wine and vineyard industries today. A historical and philosophical context will be presented regarding US regulations on wine and spirits, and how the 21st Amendment and the US Supreme Court’s recent decision in Granholm v. Heald impacted that regulatory environment.
FINANCIAL MANAGEMENT OF WINERIES & VINEYARDS
Presented by Professor Robert Yetman
Learn about the financial principles involved in evaluating future investment projects. Concepts covered will include: risk and return relationships, cost of capital (hurdle rates and internal rates of return), net present value, the costs and benefits of debt financing, and acquisitions.
Presented by Jeremy Benson, President, Benson Marketing
This session reviews macro trends in marketing communications, and their implications for marketing. We will cover the key pillars of wine marketing — including branding, social media, public relations, and digital media.
SITUATIONAL LEADERSHIP IN THE WINE INDUSTRY
Presented by Professor Kimberly Elsbach
This workshop introduces participants to two important facets of leading well: (1) adapting leadership approaches to the situation, and (2) avoiding common pitfalls of strong leadership. Participants will learn to identify five primary leadership approaches and how to determine which approach fits best with their leadership context. We then examine four traits we expect of “strong” leaders and will learn when these traits are important for leaders and why pursuing them at all costs may actually result in poor leadership.
WHAT’S YOUR STORY? CREATING A WINE BRAND THAT STANDS OUT
Presented by Amy Hoopes, Chief Marketing Officer/EVP Global Sales, Wente Family Estates
This segment will help participants understand how to develop a powerful brand story and how to communicate it consistently at all touch points with choice customers.
This session provides an analysis of vineyard site evaluation and selection, including considerations such as soil, climate, water availability, slope and aspect. Emphasis will be on how these factors influence cost and other viticultural decisions.
MAKING THE BEST QUALITY WINES POSSIBLE IN A CHALLENGING ECONOMY
Presented by Anita Oberholster, Cooperative Extension Specialist in Enology
From harvest to cellaring and bottling, there are things a Winemaker can do to help keep the bottom line darker than a Petite Sirah. Anita will share some practical solutions for managing quality and costs.
VINEYARD OPERATIONS OF THE FUTURE
Presented by Andrew Walker, Viticulture and Extension Specialist
A modern vineyard operation requires several critical components to be successful: an accurate assessment of risk(s); knowledge and control of costs; frequent and frank communication with wine grape buyers; and an astute understanding of its place in the market.
WINERY OF THE FUTURE
Professor David Block
In the cellar, availability and cost of resources such as water and labor, worker safety, environmental regulation, and minimization and recycling of wastes are just a few of the issues with which the wine grape industry must contend. In addition, automation and data management are tools that have the potential to revolutionize and improve wine processing at all scales, but successful implementation is not necessarily straightforward. This seminar focuses on strategic approaches to these concerns and problems.
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