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Overview

2016 Program Content
UC Davis Wine Executive Program

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As a participant, you will be exposed to the latest research, technologies and business trends that will effect the wine industry into the future.  Review the Wine Executive Program’s cutting edge curriculum below.

What’s the program really like? Check out who comes and what they have to say.


Image of  2016 Program ContentYour registration fee includes all course material, education fees, and meals. Group Discounts are available for registering two or more people from the same company at the same time.

  • $4,800 for the full four day program including Monday morning Boot Camp.  Register by Friday, January 29, 2016 to receive the special EARLY BIRD PRICE of $4,600.

    When registering, you will be asked to select your Boot Camp:
    Boot Camp 1: Financial Statements and Analysis: The Bottom Line for Non-Financial Managers
    Boot Camp 2: Grape Growing an Winemaking 101: The Fundamentals

  • $4,300 for the program without Boot Camp (Monday afternoon – Thursday).  Register by Friday, January 29, 2016 to receive the special EARLY BIRD PRICE of $4,100.

 

Our Program


Boot Camp Sessions

FINANCIAL STATEMENTS & ANALYSIS

presented by Professor Michelle Yetman

Introduction to accounting fundamentals and terminology, including balance sheets, income statements, cash flow statements and accrual accounting vs. cash flow.

GRAPE GROWING & WINEMAKING 101

presented by Professors Douglas Adams & Andrew Waterhouse

Learn the fundamentals of growing grapes and making wine.  The topics that will be covered are types of grapes for wine, how to grow wine grapes, wine microorganisms and fermentation processes, and how to make table wine.

Business, Economics & the Law

THE GLOBAL WINE MARKET

presented by Professor Robert Smiley

Provides an overview of the latest trends in the US and International wine markets with an emphasis on recent developments regarding prices, yield, and varietal popularity.

INNOVATION

presented by Professor Andrew Hargadon

In this session, you’ll have the opportunity to think about the process of innovation, discussed in the form of a historic case study. Learn what makes some successful while others fail and about the risks associated with innovation.

LEGAL ASPECTS OF THE WINE INDUSTRY

presented by Thomas Adams, Bahaneh Hobel and John Trinidad, Law Offices of Dickenson, Peatman & Fogarty

Participants gain a deeper understanding of legal issues facing the domestic wine and vineyard industries today. A historical and philosophical context will be presented regarding US regulations on wine and spirits, and how the 21st Amendment and the US Supreme Court’s recent decision in Granholm v. Heald impacted that regulatory environment.

FINANCIAL MANAGEMENT OF WINERIES & VINEYARDS and STRATEGIC COST MANAGEMENT

presented by Professor Robert Yetman

In these two sessions, you will learn about the financial principles involved in evaluating future investment projects. Concepts covered will include: risk and return relationships, cost of capital (hurdle rates and internal rates of return), net present value, the costs and benefits of debt financing, and acquisitions.

LEADERSHIP, MARKETING & DISTRIBUTION

UNDERSTANDING LEADERSHIP IN CONTEXT

presented by Professor Kimberly Elsbach

This workshop introduces participants to two important facets of leading well: (1) adapting leadership approaches to the situation, and (2) avoiding common pitfalls of strong leadership. Participants will learn to identify five primary leadership approaches and how to determine which approach fits best with their leadership context.  We then examine four traits we expect of “strong” leaders and will learn when these traits are important for leaders and why pursuing them at all costs may actually result in poor leadership.

MARKETING STRATEGY

presented by Professor Ashwin Aravindakshan

In this session, you will learn specific strategies related to marketing that you can implement to be successful in your business. 

WHAT’S YOUR STORY? CREATING A WINE BRAND THAT STANDS OUT

presented by Amy Hoopes, Chief Marketing Officer/EVP Global Sales, Wente Family Estates

This segment will help participants understand how to develop a powerful brand story and how to communicate it consistently at all touch points with choice customers.

Direct to consumer sales & Social Media

presented by Professor Ashwin Aravindakshan

This session reviews macro trends in marketing and their implications for you and your business. We will cover the key pillars of success in this challenging market, including direct to consumer sales and  digital media.

NAVIGATING THE CONSOLIDATING DISTRIBUTION LANDSCAPE

presented by Erle Martin, Wine Industry Expert

This session introduces thinking on what it will take for wineries to be successful in the ever changing, and ever more severely regulated environment that we are competing in today.

VITICULTURE & ENOLOGY

WINE GROWING FROM THE GROUND UP

presented by Professor Andrew Walker

This session provides an analysis of vineyard site evaluation and selection, including considerations such as soil, climate, water availability, slope and aspect. Emphasis will be on how these factors influence cost and other viticultural decisions.

MAKING THE BEST QUALITY WINES POSSIBLE IN A CHALLENGING ECONOMY

presented by Professor Anita Oberholster

From harvest to cellaring and bottling, there are things a Winemaker can do to help keep the bottom line darker than a Petite Sirah. Anita will share some practical solutions for managing quality and costs.

VINEYARD OF THE FUTURE

presented by Professor Kaan Kurtural

A modern vineyard operation requires several critical components to be successful: an accurate assessment of risk(s); knowledge and control of costs; frequent and frank communication with wine grape buyers; and an astute understanding of its place in the market.

WINERY OF THE FUTURE

presented by Professor David Block

In the cellar, availability and cost of resources such as water and labor, worker safety, environmental regulation, and minimization and recycling of wastes are just a few of the issues with which the wine grape industry must contend.  In addition, automation and data management are tools that have the potential to revolutionize and improve wine processing at all scales, but successful implementation is not necessarily straightforward. This seminar focuses on strategic approaches to these concerns and problems.

Vineyard & Robert mondavi institute for Wine and food Science TOURS

During the tour of the world’s first LEED platinum winery, you will be exposed to the latest state-of-the-art technologies and processes for making and selling wine. Additionally, you’ll have the opportunity to discuss what’s new in grape growing during a talk and tour of our research vineyard.

Curriculum for the Wine Executive Program

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