Elective
248 Marketing Strategies
Covers strategic marketing decisions, those that have a long-term impact on the organization and are difficult and costly to reverse. These include selecting product markets and customers; developing and communicating main benefit propositions for the chosen customers, including product features, quality, services; and developing competitive and cooperative strategies to successfully market products and services. The focus will be on the entire decision-making process, which starts by collecting and analyzing information about the external and internal environment of the organization.
