Elective

402 Crisis Communications and Reputation Management

This course is intended to provide you with an understanding of the framework and tools necessary to successfully address communications and reputation management tasks in a variety of crisis situations. Through discussion and application of theory, as well as analysis of case studies, you’ll be asked to think strategically, make recommendations to address crisis-related challenges, and develop robust, proactive plans to assist organizations in this arena.

In short, you’ll gain the expertise and confidence needed to maneuver through myriad potential crisis situations today’s organizations and individuals will encounter.

Commands

Spotlight Story

UC Davis Part-time MBA among Top 7%, Daytime MBA in Top 9%
U.S. News & World Report’s latest rankings: This marks the 18th consecutive year our MBA program has been ranked among the best in the nation.

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(Davis, CA) — The UC Davis Graduate School of Management’s full-time MBA program has been ranked among the top six percent of AACSB International-accredited programs nationwide, according to U.S. News & World Report’s latest graduate business school rankings released today.

Spotlight Story

Powerful Alumni Network
UC Davis MBAs are international business leaders, rising managers and entrepreneurs in a wide range of industries and organizations

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Since our charter class graduated more than 25 years ago, alumni from the UC Davis Graduate School of Management have been making their presence known around the world.

Our graduates are CEOs, vice presidents, chief financial officers, chief operating officers and entrepreneurs. Around the globe, they have taken prominent roles as international business leaders in a wide range of industries and organizations.

Graduate School of Management alumni are actively involved in their communities, and they make time for mentoring, advising and assisting current students and networking with fellow graduates.

Spotlight Story

Mark Otero MBA 07 Builds Sacramento’s Coolest Company
The secret of social gaming mogul Mark Otero’s success is taking things to the extreme

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The secret of Midtown Sacramento’s Facebook gaming mogul Mark Otero’s success is taking things to the extreme.