Elective
402 Crisis Communications and Reputation Management
Jan 8, 2013
This course is intended to provide you with an understanding of the framework and tools necessary to successfully address communications and reputation management tasks in a variety of crisis situations. Through discussion and application of theory, as well as analysis of case studies, you’ll be asked to think strategically, make recommendations to address crisis-related challenges, and develop robust, proactive plans to assist organizations in this arena.
In short, you’ll gain the expertise and confidence needed to maneuver through myriad potential crisis situations today’s organizations and individuals will encounter.
