In this dynamic world businesses need to continuously change to deliver new services to customers, reduce costs of existing services or create an entirely new paradigm of business itself. Getting such changes implemented is a challenge. There are several cases where companies fail to achieve the desired change! They fail to get acceptance, they fail to get adoption and their grand vision remains unfulfilled.

The problems are traced back to human nature, to why employees will not implement a change even though it appears a definitely better way to do business, and how bosses fail to address the micro-environment around impacted employees. If they had some OCM training, their business success would be significantly better.