At Cisco Systems, Good Deeds
Chairman Cisco Systems, Inc.
The avalanche of accounting and fraud scandals that have shaken corporate America in recent years have made it painfully and publicly clear: for some, the end can justify unethical and even illegal means if the stakes are high enough.
Away from the white-hot media spotlight, however, others have forged another way, placing principles at the core of all enterprise. These companies embrace a culture that values and acts on an ingrained sense of corporate responsibility.