At Cisco Systems, Good Deeds
John Morgridge
Chairman Cisco Systems, Inc.
The avalanche of accounting and fraud scandals that have shaken corporate America in recent years have made it painfully and publicly clear: for some, the end can justify unethical and even illegal means if the stakes are high enough.
Away from the white-hot media spotlight, however, others have forged another way, placing principles at the core of all enterprise. These companies embrace a culture that values and acts on an ingrained sense of corporate responsibility.
