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Demetrios Vakratsas, McGill University
Associate Professor of Marketing

December 6, 2012 - 1:30pm - 3:00pm

Dr. Demetrios Vakratsas’s research focuses on issues of consumer response to firms’ promotional and advertising strategies, strategic market entry decisions made by firms, marketing of financial services and internet marketing. His research has appeared in the Journal of Marketing, Journal of Consumer Marketing, and Applied Stochastic Models and Data Analysis.

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