Eitan Muller is a Professor of Marketing at the New York University Stern School of Business and Chaired Professor of Hi-Tech Marketing at the Tel Aviv University Recanati School of Business.

His research deals mainly with managerial issues related to new product introduction, including answers to questions such as: Will network externalities accelerate or decelerate the growth of a new product? Under what conditions does it pay for an airline to increase ticket price over time as the flight date approaches rather than give last-minute price reductions?

Professor Muller has published more than 60 papers in leading journals in marketing such as Journal of Marketing, Journal of Marketing Research, Marketing Science, Management Science and the International Journal of Research in Marketing.