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Eric Anderson, Kellogg School of Management
Professor of Marketing

Eric T. Anderson is the Hartmarx Professor of Marketing at Kellogg School of Management, Northwestern University. Professor Anderson’s research interests include pricing strategy, promotion strategy, and channel management. Recently, he has worked with several direct mail firms conducting field experiments to test economic theories of pricing and promotion. His publications have appeared in leading academic journals such as Journal of Marketing Research, Marketing Science, Management Science, Quantitative Marketing and Economics and Journal of Economic Theory.

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Andrew Barkett Finds Innovative Ways to Fuel Entrepreneurship
Named First-ever Chief Technology Officer for Republican National Committee

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UPDATE: Andrew Barkett is leaving his post as senior engineer at Facebook to bring his decade of experience in Silicon Valley to become the first-ever chief technology officer for the Republican National Committee.The June 4 announcement has stirred a whirlwind of media coverage, including the Huffington Post and Washington Post.Bark

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MBA Student Consultants Make an IMPACT
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Agilent Technologies’ Electronic Measurement Group is a $3.6 billion business that over the past decade has seen a dramatic shift in its customer base from U.S., and Western European customers to predominantly Asia-based customers. Today, the majority of the division’s revenues are generated outside of the U.S., with an increasing concentration in China.

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UC Davis Part-Time MBA in Top 8%, Full-Time MBA in Top 9%
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(Davis, CA) — The UC Davis Graduate School of Management’s full-time MBA program has been ranked among the top six percent of AACSB International-accredited programs nationwide, according to U.S. News & World Report’s latest graduate business school rankings released today.

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Mark Otero MBA 07 Builds Sacramento’s Coolest Company
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The secret of Midtown Sacramento’s Facebook gaming mogul Mark Otero’s success is taking things to the extreme.