Eric Anderson, Kellogg School of Management
Professor of Marketing
Eric T. Anderson is the Hartmarx Professor of Marketing at Kellogg School of Management, Northwestern University. Professor Anderson’s research interests include pricing strategy, promotion strategy, and channel management. Recently, he has worked with several direct mail firms conducting field experiments to test economic theories of pricing and promotion. His publications have appeared in leading academic journals such as Journal of Marketing Research, Marketing Science, Management Science, Quantitative Marketing and Economics and Journal of Economic Theory.