Event
“Investing Lessons from a Fool”
Tom Gardner
May 2, 2001
In choosing a name for their new company, Tom Gardner and his brother, David, searched for a catchy brand that would signify what they stood for: telling people “the truth” about personal finance and investing. In Elizabethan theater, the Fool was the only one who could get away with telling the king or queen the truth without literally losing his head. By mixing investing information with curious wit and comic relief, the Gardners took their cue from Shakespeare and breathed life into the “The Motley Fool” in 1993.

