“The Journey of an Entrepreneur Who Dreamed Big”
President, CEO and Founder, The Sleep Train Inc.
With a focus on excellent customer service and unbeatable prices, Sleep Train’s slogan promises “Your Ticket to a Better Night’s Sleep®.”
This is your ticket to an engaging conversation with Dale Carlsen, a successful entrepreneur who dreamed big and has built a bedding industry empire from the ground up.
While in college, Carlsen worked for a Sacramento area mattress manufacturer, California Mattress Company, and after earning his degree, he became the retail sales manager for their Northern California and Nevada region. Just a year later, in 1985, Carlsen opened his first Sleep Train store in Sacramento.
Now, after 22 years of success and growth, The Sleep Train Enterprise has evolved into one of the top three mattress retailers in the United States and the largest mattress retailer on the West Coast with more than 220 locations.
In the last five years, The Sleep Train enterprise has expanded with the acquisitions of Mattress Discounters West and Sleep Country USA, and also includes Sleep Country Plus, and Sleep Train Depot Outlet Stores. Sleep Train’s success is a direct result of the skill, dedication, and innovation of their team members, as well as their commitment to quality in their products, services, and business processes. The company’s philosophy has always been to offer quality products at the lowest possible price while providing the very finest service. Put simply, their motto: “Treat the customer right and you will earn a customer for life!”
Carlsen strongly believes it is his responsibility and, in turn, his company’s responsibility to give back to the communities where they do business. Carlsen has personally been an active supporter of Junior Achievement and, in 1999, served as chairman of the board. In addition, he serves as a board member for the Boys and Girls Club of Greater Sacramento and as an Advisory Board member for the California State University, Sacramento, School of Business.
He has been recognized for his philanthropic achievements through various giving programs at Sleep Train for over 20 years, including the company’s own mattress donation program in which 4,500 new, supportive mattress sets are donated annually. He was honored as “Businessman of the Year” by the Sacramento Metro Chamber of Commerce in 2005.
Carlsen earned a degree in real estate, finance and insurance from the California State University, Sacramento in 1984. While at CSUS, he participated in several extra-curricular activities, including; the Real Estate Club and Lambda Chi Alpha Fraternity, of which he was president.
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