Melding Marketing and Engineering: Product Line Design Optimization and Improving Power Train Deployment across Automotive Models
Presented by Fred Feinberg, Michael R. and Mary Kay Hallman Fellow & D. Maynard Phelps Collegiate Professor of Marketing, Michigan Ross School of Business
Professor Feinberg’s research examines how people make choices in uncertain environments. His work focuses on using statistical models to explain complex decision patterns, particularly involving sequential choices among related items (e.g., brands in the same category). He also works in mathematical psychology, Bayesian econometrics, dynamic programming, as well as models of advertising and consumer variety-seeking. He is Senior Editor for Marketing at Production and Operations Management, Associate Editor at Marketing Science and Journal of Marketing Research, and, with Tom Kinnear and Jim Taylor, is author of Modern Marketing Research: Concepts, Methods, and Cases.