Drivers of Regular Food Purchases and the impact of a Change in Health Status: The Case of Diabetes Diagnosis
Presented by Kusum L. Ailawadi, The Charles Jordan Professor of Marketing, Tuck School of Business at Dartmouth
Kusum Ailawadi is the Charles Jordan 1911 TU’12 Professor of Marketing at the Tuck School of Business at Dartmouth. Kusum’s research focuses on the strategic interaction and distribution of power between manufacturers and their distribution channel partners. Her recent work examines the impact of store brands and promotions on the performance of manufacturers and retailers, and studies consumer, competitor, and retailer response to major marketing policy changes.