Presentation by Ceren Kosarici
Queen's School of Business, Queens University
Dr. Kolsarici specializes in advertising, diffusion of new products, and pharmaceutical marketing. Her current research encompasses several critical areas including design and evaluation of integrated marketing communications campaigns, media selection and scheduling, marketing budgeting, and development of advertising creative strategies. In her research, she develops new models and methods to improve managerial decisions and marketing applications in practice, by helping managers better understand how marketing affects performance.