Presentation by Elie Ofek
Harvard Business School, Harvard University

Elie Ofek is a Professor in the Marketing unit at the Harvard Business School. Professor Ofek’s research focuses on new product strategies in technology-driven business environments as well as in consumer-oriented companies in general. He explores interactions between R&D and marketing decisions, and is particularly interested in how companies integrate marketing input when formulating innovation strategy at the new product planning phase. He also examines the implications of information technology and digital media on firms’ product/content offerings and on their marketing mix.