Presentation by Sanjay Jain
Mays Business School, Texas A&M University
Sanjay Jain is Professor of Marketing and holder of the JCPenney Endowed Chair in Marketing and Retailing Studies at the Mays Business School, Texas A&M University. His research interests are in the area of competitive strategy, behavioral economics and experimental game theory. His research has been published in Journal of Marketing Research, Marketing Letters, Marketing Science and Management Science.