Presentation by Teck-Hua Ho
Haas School of Business, University of California Berkeley
Professor Teck-Hua Ho is the William Halford Jr. Family Professor of Marketing and the Director of the Asia Business Center at the Haas School of Business at the University of California, Berkeley. Prior to his UC Berkeley tenure, he taught at Wharton at the University of Pennsylvania (where he received his Ph.D.), and at The Anderson School at UCLA.
His research interests include quantitative marketing (pricing strategy and customer value management), behavioral economics (behavioral change and nonequilibrium models) and marketing and operations interfaces (supply chain management and behavioral operations). His papers have been finalists for the John D.C. Little Best Paper award, the Paul Green Best Paper Award, and the William F. O’Dell Long Term Impact Best Paper Award.