Assistant Professor of Management
Research Expertise: Industrial organization, pricing and promotion strategies, competitive strategy, customer relationship management, marketing channels
An experienced marketing researcher and instructor, Ashwin Aravindakshan’s research interests center on industrial organization, pricing and promotion strategies, competitive strategy, customer relationship management and marketing channels.
His research on “The Effects of New Franchisor Partnering Strategies on Franchise System Size” was published in Management Science, and a second study, “Customer Equity: Making Marketing Strategy Financially Accountable,” was published in the Journal of Systems Science and Systems Engineering. His working papers include an examination of continuous relationship states as they apply to customer relations management, pricing related products in a competitive environment, and pricing software services. Aravindakshan has presented his research several times at INFORMS Marketing Science conferences.
Aravindakshan received his Ph.D. in marketing from the Robert H. Smith School of Business at the University of Maryland in 2007, where he also taught undergraduate courses on marketing principles and organization and marketing research methods. He consulted for EduMetry, an education sector assessment-services provider, on a project that involved market determination, assessment and targeting.