Faculty

Ashwin Aravindakshan
Assistant Professor of Management

Research Expertise: Advertising Allocation Models, Direct to Consumer Marketing, Dynamics of Customer Behavior and Loyalty, Time Series Analysis in Marketing, Dynamic Advertising Models, and SpatioTemporal Models

Ashwin Aravindakshan’s research interests center on learning how brands can better allocate their advertising resources (e.g. budgets, creatives etc.) across different regions and/or multiple media over time. In addition to studying such dynamic advertising models his research also investigates the dynamics of customer behavior and loyalty to help managers devise better communication and targeting policies in order to optimize their marketing mix at the individual level.

His research has been published in multiple journals including Management Science, Journal of Marketing Research, Marketing Letters, among others.

At the GSM he teaches Customer Relationship Management and New Product Development.

He received his Ph.D. in Business Administration (specialized in Marketing) from the Robert H. Smith School of Business at the University of Maryland in 2007, and a BTech in Aerospace Engineering from the Indian Institute of Technology in 2001.

540 Alumni Lane
Room 3312
(530) 752-5767
(530) 752-2924 Fax

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News Release

UC Davis Graduate School of Management partners with Lawrence Livermore and Sandia National Labs to drive technologies from lab to market

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(Davis, Calif.) – With a joint goal of speeding the transfer of new technologies from the laboratory to the commercial marketplace, the UC Davis Graduate School of Management, Lawrence Livermore National Laboratory and Sandia National Laboratories have announced a new partnership for researchers to develop their entrepreneurial skills.

Spotlight Story

Vickie Sherman MBA 13 Finds Her Passion, Her Career—and Herself

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What opportunities, decisions, events have shaped your professional life?

My career path has been a climb across a jungle gym rather than a tangent up a corporate ladder. As a child, I used to thumb through the three-inch JCPenney catalogue, picking out the professional women who I would grow to be. I wanted to rule the world from a corner office in a suit and heels. I wanted to shed my humble origins and become Corporate Barbie.

Spotlight Story

MBA Student Consultants Make an IMPACT
Projects Put Business Needs Front and Center

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Agilent Technologies’ Electronic Measurement Group is a $3.6 billion business that over the past decade has seen a dramatic shift in its customer base from U.S., and Western European customers to predominantly Asia-based customers. Today, the majority of the division’s revenues are generated outside of the U.S., with an increasing concentration in China.

Spotlight Story

UC Davis Part-Time MBA in Top 8%, Full-Time MBA in Top 9%
U.S. News & World Report’s latest rankings: This marks the 19th consecutive year our MBA program has been ranked among the best in the nation.

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(Davis, CA) — The UC Davis Graduate School of Management’s full-time MBA program has been ranked among the top six percent of AACSB International-accredited programs nationwide, according to U.S. News & World Report’s latest graduate business school rankings released today.