Faculty

Catherine Yang
Associate Professor of Management

Research Expertise: Information technology, data mining, e-marketing, e-commerce

Associate Professor Catherine Yang focuses her research in the field of data mining, including web mining, market segmentation, predictive modeling, Internet marketing and formal modeling in e-commerce. She is interested in developing a way to better integrate data mining and Internet marketing to analyze consumer behavior, giving companies tools to make better choices for committing revenue streams to personalized and targeted advertising and marketing. Her research papers include “A Knowledge Driven Approach to the Evaluation of Online Personalization Systems,” “A Pattern-Based Approach to Segmenting Customer Transactions,” and “Free-Shipping Promotions and Internet Shopping.”

Most recently, Yang and her co-author Assistant Professor Balaji Padmanabhan of the University of South Florida have developed a method for identifying users based on their online browsing behavior. Their study “Clickprints on the Web: Are There Signatures in Web Browsing Data?” details formal methods to determine the optimal amount of user data that must be aggregated before unique clickprints can be deemed to exist. Their main objective: to deter online fraud, which costs the Internet economy billions of dollars annually. The same information could also be valuable for web marketers.

Yang earned her Ph.D. in operations and information management from the Wharton School at the University of Pennsylvania. Before earning her doctorate, she earned a M.A. in managerial science and applied economics from the Wharton School. She received her B.E. in management of information systems from the School of Economics and Management at Tsinghua University in China.

Gallagher Hall
Room 3418
(530) 754-5967
(530) 752-2924 Fax

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News Release

UC Davis Part-Time MBA Ranked in Nation’s Top 9%
Fourth Consecutive Year among U.S News & World Report's Premier Programs

(Davis, CA) — The UC Davis Part-Time MBA program offered in Sacramento and the San Francisco Bay Area is ranked among the top 9% in the U.S., according to U.S. News & World Report’s latest graduate business school rankings.

At No. 29, this is the fourth consecutive year the UC Davis Part-Time MBA program is among the top AACSB International-accredited part-time MBA programs surveyed. This year, there were 323 part-time MBA programs surveyed.

News Release

UC Davis Full-Time MBA Ranked among Nation’s Premier Programs for 20th Consecutive Year
MBA Programs among Top 10% in U.S.
Record Salary and Bonus

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(Davis, CA) — The UC Davis Graduate School of Management’s Full-Time MBA program is ranked among the premier business schools in the nation for the 20th consecutive year, according to U.S. News & World Report’s latest graduate business school rankings released today.

U.S. News’ latest ranking places the Full-Time MBA program at No. 48, placing it among the top 10% of the 464 Association to Advance Collegiate Schools of Business International’s accredited full-time MBA programs surveyed.

Key statistics from the School’s Full-Time MBA ranking include:

News Release

UC Davis Graduate School of Management partners with Lawrence Livermore and Sandia National Labs to drive technologies from lab to market

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(Davis, Calif.) – With a joint goal of speeding the transfer of new technologies from the laboratory to the commercial marketplace, the UC Davis Graduate School of Management, Lawrence Livermore National Laboratory and Sandia National Laboratories have announced a new partnership for researchers to develop their entrepreneurial skills.

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Vickie Sherman MBA 13 Finds Her Passion, Her Career—and Herself

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Spotlight Story

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Agilent Technologies’ Electronic Measurement Group is a $3.6 billion business that over the past decade has seen a dramatic shift in its customer base from U.S., and Western European customers to predominantly Asia-based customers. Today, the majority of the division’s revenues are generated outside of the U.S., with an increasing concentration in China.