Faculty

Hemant Bhargava
Professor of Technology Management

Research Expertise: Technology management, management information systems, economics of information technology industry, pricing and product design decisions, management decision technologies

Professor Hemant Bhargava is an expert in technology management and the information technology industry. He also studies the use of IT in clinical health care, and has previously worked on data-driven and analytical decision making in organizations.

Bhargava’s research in technology management highlights distinctive characteristics of technology goods and their impact on specific elements of operations, marketing, and competitive strategy. Competition in technology products—including information goods, online services, software, electronic gadgets, the media and entertainment industry, and alternative energy—is often driven by distinctive economic forces on both the supply side (e.g., their unique cost structures) and the demand side (e.g., the prominence of network effects as a source of value creation).

His recent work in this area examines various elements of competitive strategy for such products, including pricing strategies, revenue models, product design and product mix strategies, technological compatibility and interoperability, bundling, and supply chain considerations. He has applied this research in areas such as search advertising, telecommunication services, IT outsourcing, and entertainment and media industries.

Academic Focus

Business Analytics and Technologies

The Business Analytics and Technologies concentration aims to develop this managerial talent through a series of courses that cover methods for critical and analytical thinking, information technologies and tools for implementing these methods, and business applications that heavily employ these methods and technologies. Departing from the old approach of being the “quant skills” component of MBA education, this area is designed around a critical balance between general analytical thinking, technology, and applications.

Commands

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News Release

UC Davis Graduate School of Management partners with Lawrence Livermore and Sandia National Labs to drive technologies from lab to market

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(Davis, Calif.) – With a joint goal of speeding the transfer of new technologies from the laboratory to the commercial marketplace, the UC Davis Graduate School of Management, Lawrence Livermore National Laboratory and Sandia National Laboratories have announced a new partnership for researchers to develop their entrepreneurial skills.

Spotlight Story

Vickie Sherman MBA 13 Finds Her Passion, Her Career—and Herself

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What opportunities, decisions, events have shaped your professional life?

My career path has been a climb across a jungle gym rather than a tangent up a corporate ladder. As a child, I used to thumb through the three-inch JCPenney catalogue, picking out the professional women who I would grow to be. I wanted to rule the world from a corner office in a suit and heels. I wanted to shed my humble origins and become Corporate Barbie.

Spotlight Story

MBA Student Consultants Make an IMPACT
Projects Put Business Needs Front and Center

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Agilent Technologies’ Electronic Measurement Group is a $3.6 billion business that over the past decade has seen a dramatic shift in its customer base from U.S., and Western European customers to predominantly Asia-based customers. Today, the majority of the division’s revenues are generated outside of the U.S., with an increasing concentration in China.

Spotlight Story

UC Davis Part-Time MBA in Top 8%, Full-Time MBA in Top 9%
U.S. News & World Report’s latest rankings: This marks the 19th consecutive year our MBA program has been ranked among the best in the nation.

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(Davis, CA) — The UC Davis Graduate School of Management’s full-time MBA program has been ranked among the top six percent of AACSB International-accredited programs nationwide, according to U.S. News & World Report’s latest graduate business school rankings released today.