Consumers Increasingly Face Companies’ Creative Smoke and Mirrors
Vaping Under Fire as a Public Health Threat
A new study investigates how the tobacco industry managed to raise the levels of tar and nicotine in “light” cigarettes for decades without a regulatory crackdown—despite mounting proof of health hazards.
The findings by Associate Professor Greta Hsu shed light on the current controversy over electronic cigarettes.
Heavily marketed as a safer, healthy alternative to smoking, electronic cigarettes are under fire from California health officials, who have declared “vaping” a public health threat.
Michael Maher Honored with Lifetime Achievement Award
American Institute of CPAs Recognizes His Contributions
Professor Michael Maher was honored in January for his many years of research and teaching of management accounting issues. The American Institute of CPAs (AICPA) and the Management Accounting Section of the American Accounting Association (AAA) recognized Maher with the 2015 Lifetime Contribution Award for making an important mark on management accounting education, research and practice.
AICPA presented the award to Maher at the 2015 AAA Management Accounting Section’s mid-year meeting on January 9 in Newport Beach.
A recent incident involving McDonald’s shows how negative news on one company can cause other businesses to suffer as well, but with a delay—an insight that could help small investors reap significant trading profits.
America’s Innovation Ecosystem May Get Bipartisan Budget Boost
Funding for R&D and Advanced Manufacturing Institutes are Critical Investments
Many pundits give President Obama’s budget proposal little chance of passing in the Republican-controlled Congress. In fact, the House and Senate budget blueprints have set the stage for a likely veto struggle.
Can using common accounting practices, like gathering data and using performance metrics, result in improved student performance?
Professor Shannon Anderson is exploring this question as part of a research project examining the use of a data portal tool created by Aspire Public Schools. The system, known as Schoolzilla, collects raw data from a school’s source systems—including the California State Test and benchmark assessments—and makes it readily available to teachers and administrators in the form of charts, graphs and textual information. The idea is to empower teachers to immediately identify which students are doing well, which are struggling, and to adjust their teaching strategies. The data also will make it possible to evaluate individual or groups of students over the long term.
India’s rapidly expanding middle class and steady increase in household disposable income has attracted the interest of multinational retailers like IKEA, Apple, WalMart and Tesco. But estimating consumer demand has been challenging, says Professor Prasad Naik, and the standard methods being used have proved unreliable.