This article reports Assistant Professor Hema Yoganarasimhan’s recent paper, “Impact of Social Network Structure on Content Propagation: A Study Using YouTube Data,” which studied how a YouTube author’s network contributes to the popularity of videos they post.
This article, about how broker fees can hobble a retirement portfolio, cites Professor Brad Barber’s study with UC Berkeley’s Terrence Odean, “Trading Is Hazardous to Your Wealth.”
Banking Expert Foretold Risk that Led to Global Financial Crisis
Robert Marquez to Join Faculty this Summer
By Robert Preer
As U.S. housing prices peaked during the real estate bubble in 2006, Boston University Associate Professor Robert Marquez and Giovanni Dell’Ariccia of the International Monetary Fund, wrote a compelling paper showing that when banks have easy access to capital and demand for credit is high, the tendency is to take excessive risks that could endanger the financial system.
New Study Examines What Makes a Video Go Viral
Assistant Professor Hema Yoganarasiham on Social Media Marketing
When it comes to marketing via video sharing on social media, choosing an influential person to “seed” a video is essential—but video quality isn’t all that important.
So concludes a new study of “buzz” marketing on YouTube by Hema Yoganarasimham, an assistant professor at the UC Davis Graduate School of Management. The research takes an important first step in looking at video viewership online, and in helping companies best use online campaigns to boost their return on investment (ROI).
Ask a young person today, “How can you make the world a better place?”
Few will reply, “Go to business school!”
We aim to change that, because it turns out that “how to change the world” is exactly what business schools teach. Whether that’s for better or for worse, of course, depends on what students do with that knowledge.
This article, based on Facebook COO Sheryl Sandberg’s Class Day speech at Harvard Business School last week, cites Professor Kim Elsbach’s research about crying at work.
Mark Zuckerburg’s management of Facebook’s evolution is a good illustration of one of the dilemmas of being an innovator: when and how do you go to market? This article quotes Professor Nicole Biggart about the difference trial markets can make before a product launch.
The Graduate School of Management was among the top 50 business school campuses in the world, based on location, facilities, professors, and overall campus culture. This list at MBAPrograms.org includes some of the top MBA programs in country and cites the Graduate School of Management’s “give back” culture among students that extends from its academic programs to its extracurricular activities like the popular Big Bang! business plan competition and the Challenge for Charity.
Even if credit unions offered short-term loans at better interest rates and lending terms than payday lenders — and most don’t — current payday loan customers would still prefer the convenience of payday lenders, a new University of California, Davis, study suggests.
The biggest bang in this year’s UC Davis Big Bang! Business Plan Competition came from the S2E Energy founder with a thin, transparent material designed to conduct the sun’s power more cheaply and efficiently than existing solar technology. As first-prize winner, Jon Servaites took home $10,000 at the May 25 finals of the 12th annual competition, which is organized and run by UC Davis MBA students.
Second prize of $4,500 went to the creators of Happy Baby vending machines, for on-the-go access to diapers, organic snacks and other baby products.
Professor Kim Elsbach Is Training Tomorrow’s Business Leaders to Act with Integrity
The Campaign for UC Davis: Inspiring Stories
Professor Kimberly Elsbach, holder of the Stephen G. Newberry Endowed Chair in Leadership, is building future leaders by teaching them about integrity in leadership using real-world examples.
This article cites Professor Brad Barber’s research that analyzed account data for more 35,000 households at a large discount brokerage and showed that on average men were worse stock traders than women.
Economists have a name for the cues companies employ to convey their hidden strength: signaling. This article quotes Professor Hemant Bhargava, who studies marketing and competitive strategy in technology products.
Business Accelerator Davis Roots Opens with Two Start-ups
Historic Hunt-Boyer Mansion Home for Early Stage Ventures
Davis Roots, a new nonprofit business accelerator bridging the city of Davis and the University of California, Davis, officially opened at the historic Hunt-Boyer Mansion on April 30. The enterprise was built to support start-ups with the goal of keeping them in Davis once they succeed, and already has two new companies ready to move in.
This article cites Professor Paul Griffin’s recent research that showed how stock prices jumped when the companies he studied voluntarily disclosed their greenhouse gas emissions.
This article about the helpfulness of electronic medical records (EMRs) cites Professor Hemant Bhargava’s research that examined exactly how EMRs impacted doctor productivity.
This article about how a growing number of magazines like U.S. News & World Report and Forbes attract attention with their annual rankings of MBA programs cites the Graduate School of Management. In 2012 the Graduate School of Management’s part-time MBA program was ranked among the top six percent of AACSB International-accredited programs nationwide by U.S. News & World Report.
This article profiles the revamped UC Davis MBA IMPACT curriculum, the result of a 10-month soul-searching by a faculty task force that asked alumni, current students and businesses the likes of Agilent Technologies Inc. and Intel Corp. what they wanted in new hires.
This article profiles Professor Kimberley Elsbach, and charts her circuitous route into the academic world. “My father was a professor in the medical school at the University of South Dakota, so I grew up in a college town, kind of like Davis only smaller, and I really was drawn to the lifestyle of an academic,” she said.
A new small-business accelerator is taking root in Davis with the goal of growing local firms and keeping them in the city. This article reports on Davis Roots, the nonprofit business accelerator recently founded by Professor Andrew Hargadon and local entrepreneur Anthony Costello.