The practice of sponsored search advertising—where advertisers pay a fee to appear alongside particular Web search results—is now one of the largest and fastest growing source of revenue for Web search engines. In this paper, Professor Hemant Bhargava and co-authors Juan Feng of the University of Florida and David M. Pennock of Yahoo, Inc. model and compare several mechanisms for allocating sponsored slots, including stylized versions of those used by Overture and Google, the two biggest brokers of sponsored search.
Associate Professor Eyal Biyalogorsky and colleagues Professor William Boulding and Professor Richard Staelin of the Fuqua School of Business at Duke University teamed up to study a pattern of behavior common among decision makers: to remain committed to a failing course of action even when evidence of failure is obvious. Their study, “Stuck in the Past: Why Managers Persist with New Product Failures,” was published in the April 2006 issue of the Journal of Marketing.
Professor Donald Palmer, an internationally known expert in organizational behavior, was recognized as the Distinguished Visiting Professor at INSEAD in France. Palmer’s two-week visit last summer to the campus in Fontainebleau Cedex, near Paris, gave him the opportunity to present his most recent work to INSEAD’s faculty, graduate students and administrators and to build bridges to the school’s international community of scholars. Palmer’s presentations and discussions were broadcast to INSEAD’s Singapore campus, where they were viewed by more faculty, researchers and students.
Computer software systems are now among the most complex, expensive artifacts ever created by humans, and some of the most sophisticated are being built by teams of volunteers as “open source” projects, where any programmer can read the code and suggest changes. A group of UC Davis researchers has just received a three-year, $750,000 grant from the National Science Foundation to study how open source software, such as the Apache Web server, is built.
Most corporations try to maximize the number of customers to drive growth and profits, but this is not always the case. A study by Professor Hemant Bhargava and his co-author, Assistant Professor Juan Feng of the Warrington College of Business at the University of Florida, contend that information technology service providers such as AOL are confronted with a more complicated and stratified customer base that requires a marketing strategy that separates profitable from less profitable customers—referred to as the “damaged goods approach.”
Web surfers should know they may leave a series of mouse tracks, or a “clickprint”—a unique pattern of online behavior based on the number of pages viewed per session, the number of minutes spent on each Web page, the time or day of the week the page is visited as well as other actions. Assistant Professor Catherine Yang and her co-author, Assistant Professor Balaji Padmanabhan of The Wharton School of the University of Pennsylvania, have developed a method for identifying users based on their online browsing behavior.
The bestselling Technology Ventures: From Idea to Enterprise (McGraw-Hill), co-authored by Professor Richard Dorf and Stanford’s Thomas Byers, is the only textbook to walk students and entrepreneurs through the process unique to starting a technology venture. The recently released second edition includes a new multimedia DVD that features video clips of entrepreneurial thought leaders from Silicon Valley.
UPDATE: Andrew Barkett is leaving his post as senior engineer at Facebook to bring his decade of experience in Silicon Valley to become the first-ever chief technology officer for the Republican National Committee.The June 4 announcement has stirred a whirlwind of media coverage, including the Huffington Post and Washington Post.Bark
Agilent Technologies’ Electronic Measurement Group is a $3.6 billion business that over the past decade has seen a dramatic shift in its customer base from U.S., and Western European customers to predominantly Asia-based customers. Today, the majority of the division’s revenues are generated outside of the U.S., with an increasing concentration in China.
(Davis, CA) — The UC Davis Graduate School of Management’s full-time MBA program has been ranked among the top six percent of AACSB International-accredited programs nationwide, according to U.S. News & World Report’s latest graduate business school rankings released today.