Professor Shannon W. Anderson is an expert on the design and implementation of performance measurement and cost control systems. Her research spans the fields of management accounting and operations research. She has been using the “Moneyball” case in her MBA classes for several years; below is an overview of how she applies it to business today.
Moneyball has become a metaphor for everything in business today: it touches heavily on concepts related to budgeting, data analytics, and productivity. The movie is about the General Manager of the Oakland A’s, Billy Beane, and how he revolutionized the process of scouting new players on a budget by employing computer-generated analysis to draft new team members. Brad Pitt was recently interviewed by NPR on the making of Moneyball and being Billy Beane. The interview provides snapshots of critical moments in the film that might help provide additional context for the content of this blog.
Jeremy Benson is the founder and president of Benson Marketing Group, the leading wine marketing agency in the U.S. He is a guest expert lecturer on marketing at the UC Davis Wine Executive Program, from March 26-29, 2012, presented by the Graduate School of Management and the Department of Viticulture and Enology.
In 2012, there’s no need to make a case for social media—it’s ubiquitous, and the necessity of participating in those channels is recognized by many wineries. However, the wine industry is very different from other marketplaces, so social media needs to be approached in a unique way. From a business standpoint, we have a challenge because there are 130,000 domestic and imported wines introduced every year, and there are very few companies with significant market share. We’re faced with a market that is incredibly fragmented, making it difficult to develop any kind of brand loyalty.
Women at the top executive level are a rare commodity. Why and how do we move forward and change the numbers?
This week, I attended Unlocking a Source of Growth: Women in the Boardroom, hosted by Watermark, an event that sought to answer these very questions. The event was held at the Rancho Cordova headquarters of VSP Global, an international vision care company with several senior women leaders including Chief Marketing Officer Kate Renwick Espinosa and Chief Operating Officer of Vision Care Laurie Costa.
When it comes to doing business in China, I’m frequently reminded of a Rudyard Kipling poem that begins: “East is East and West is West and never the twain shall meet.” The poem speaks to the vast cultural differences between East and West, differences that in Kipling’s time seemed irreconcilable. Well, it’s 2012 and Americans have been doing business with China for almost 30 years! There’s immeasurable opportunity for American businesses in the China market, and many different ways to tap its potential.
UPDATE: Andrew Barkett is leaving his post as senior engineer at Facebook to bring his decade of experience in Silicon Valley to become the first-ever chief technology officer for the Republican National Committee.The June 4 announcement has stirred a whirlwind of media coverage, including the Huffington Post and Washington Post.Bark
Agilent Technologies’ Electronic Measurement Group is a $3.6 billion business that over the past decade has seen a dramatic shift in its customer base from U.S., and Western European customers to predominantly Asia-based customers. Today, the majority of the division’s revenues are generated outside of the U.S., with an increasing concentration in China.
(Davis, CA) — The UC Davis Graduate School of Management’s full-time MBA program has been ranked among the top six percent of AACSB International-accredited programs nationwide, according to U.S. News & World Report’s latest graduate business school rankings released today.