Update: In an opinion piece in the San Francisco Chronicle on July 20, 2012, after Yahoo hired Marissa Mayer as CEO, Dean Steven Currall writes that male executives in the retro TV drama “Mad Men” would still feel right at home in modern-day Silicon Valley, where more than a third of the companies have no women among top executives and board directors.
Marketing managers and their companies are better served by spending less on building brand loyalty up front and maintaining a reserve for advertising during a post-crisis period. Further, ad spending after a crisis is more effective in building brand interest than before a crisis.
Amid increasing demand and more renewables-generated power coming online, government policy makers, utility firms and infrastructure companies worldwide need more and better information to plan for future energy generation and transmission uncertainties.
A pricing dispute last October between News Corporation’s Fox Television and major cable provider Cablevision left three million households in New York and Pennsylvania unable to watch popular shows like “Glee,” “Bones” and the Giants-Lions football game. The black-out stemmed from Fox’s demand for much higher retransmission fees for bundled channels. Irate subscribers pressured Cablevision to fix the situation.
Employees who cry at work are routinely perceived as unprofessional and weak, and occasionally perceived as manipulative, according to research by Professor Kimberly Elsbach that is receiving significant national attention. Most recently, Forbes magazine featured her findings in its January 2011 article, “Crying at Work, A Woman’s Burden.” Elsbach explained that women are more likely to cry in the workplace than men: “Because women aren’t socialized like men they carry an extra burden of emotional labor.”
How do markets respond to major corporate events and strategic decisions? Do stock prices adjust to new information immediately or does it take time for market participants to assess the impact of news on firm valuations? Until recently these have not been studied in-depth because of the lack of data. But in the early 2000s the Securities and Exchange Commission required publicly traded companies to disclose “material” information openly and simultaneously to the market.
As the U.S. recovers slowly from the Great Recession, many economists, government officials and pioneering companies view innovation in low-carbon energy as a key pathway toward sustained economic growth. To help pave this road, the Pew Center on Global Climate Change, in partnership with Hewlett-Packard, has launched a research project to highlight the most effective ways that companies are bringing low-carbon technologies to market. The focus is on accelerating the business innovation needed to significantly reduce greenhouse gas emissions.
Editor’s note: As a leading innovator of new models and methods to improve the practice of marketing and advertising, Professor Prasad Naik was invited to present at the All India Management Association’s World Marketing Congress 2011 in New Delhi, India, on February 4–5.
The All India Management Association (AIMA), a forum founded in 1957 to develop a national managerial ethos, counts more than 30,000 individual members, 3,000 institutional members and more than 60 local management associations across India.
UPDATE: Andrew Barkett is leaving his post as senior engineer at Facebook to bring his decade of experience in Silicon Valley to become the first-ever chief technology officer for the Republican National Committee.The June 4 announcement has stirred a whirlwind of media coverage, including the Huffington Post and Washington Post.Bark
Agilent Technologies’ Electronic Measurement Group is a $3.6 billion business that over the past decade has seen a dramatic shift in its customer base from U.S., and Western European customers to predominantly Asia-based customers. Today, the majority of the division’s revenues are generated outside of the U.S., with an increasing concentration in China.
(Davis, CA) — The UC Davis Graduate School of Management’s full-time MBA program has been ranked among the top six percent of AACSB International-accredited programs nationwide, according to U.S. News & World Report’s latest graduate business school rankings released today.