What is the optimal advertising budget and allocation that maximizes profits across multiple regions and over time? The chief marketing officer of a Fortune 500 company raised the question after she noticed that increasing her company’s advertising expenditures enhanced sales as expected, while profits diminished.
Agricultural aid workers in Afghanistan’s most rural areas have a new tool to help them help others, thanks to Wil Agatstein, visiting lecturer and executive director of the Child Family Institute for Innovation and Entrepreneurship, and Mark Bell, director of the International Learning Center at the UC Davis College of Agriculture and Environmental Sciences.
Agatstein and Bell received a $2.2 million, three-year grant from the USDA Foreign Agricultural Service to create a web portal that provides development organizations with information on Afghanistan’s most pressing agricultural issues and opportunities.
India’s rapidly growing mobile market has reached an estimated 900 million accounts, with service in rural areas expected to fuel further growth in a nation with 1.2 billion people, according to global consultancy Deloitte. In a cover story for one of India’s leading business magazines, The Analyst, Professor Hemant Bhargava and Xiahua Wei of the Department of Economics at UC Davis explore the impact of the country’s recently adopted Mobile Number Portability (MNP) policy and how it will change purchasing behavior of mobile subscribers.
How does one manage risk, failure and breakthrough during an innovation process? Professor Andrew Hargadon explored how managers throughout history have innovated and managed that innovation in a plenary talk at the 2011 Independent Sector Annual Conference in Chicago in October. The conference drew 1,000 of the brightest minds from nonprofits, foundation and corporate giving programs.
Associate Professor Beth Bechky, an expert in organizational behavior, recently spent 18 months studying the impact of the intersection of science and law at a forensic laboratory. She presented her preliminary findings to a diverse group of scholars at a workshop on “Forensic Performances: Tracing Crime, Constructing Evidence” at UC Davis in October.
Investors are far from rational: They are often guided by emotions such as regret, disappointment, pride and contentment rather than an objective assessment of the facts.
Professor Brad Barber, a leading expert on investor psychology, joined with Terrance Odean of UC Berkeley’s Haas School of Business and Michal Strahilevitz of the Ageno School of Business at Golden Gate University to investigate how individual traders’ market experiences affect their purchasing behavior.
Professor Nicole Biggart, director of the UC Davis Energy Efficiency Center, was among 30 distinguished scholars and policy makers attending the first Globalization TrendLab Conference at The Wharton School in April. Their objective: a multidisciplinary inquiry into some of society’s most pressing systemic disruptions.
Using the financial crisis as a launching pad, the group discussed the housing bubble, debating whether the crisis stemmed from bad policies and misguided regulations, or whether deeper institutional change and new financial instruments are necessary.
The Graduate School of Management continued its partnership with the Financial Management Association International to co-host the Ninth Annual Napa Conference on Financial Markets Research from April 20 & 21, at the Cakebread Winery in Napa Valley.
Thirty top scholars—from Rice University, New York University, Northwestern University, University of Michigan and other leading institutions—discussed subjects ranging from the effects risk taking has on financial conglomerates and the financial crisis of 2008 to how journalists impact asset prices.
UPDATE: Andrew Barkett is leaving his post as senior engineer at Facebook to bring his decade of experience in Silicon Valley to become the first-ever chief technology officer for the Republican National Committee.The June 4 announcement has stirred a whirlwind of media coverage, including the Huffington Post and Washington Post.Bark
Agilent Technologies’ Electronic Measurement Group is a $3.6 billion business that over the past decade has seen a dramatic shift in its customer base from U.S., and Western European customers to predominantly Asia-based customers. Today, the majority of the division’s revenues are generated outside of the U.S., with an increasing concentration in China.
(Davis, CA) — The UC Davis Graduate School of Management’s full-time MBA program has been ranked among the top six percent of AACSB International-accredited programs nationwide, according to U.S. News & World Report’s latest graduate business school rankings released today.