In this article about the recent Rush Limbaugh controversy and how it reflects the social media marketing landscape, Assistant Professor Olivier Rubel says that if you are the online data backup provider Carbonite, for example, and you also invest heavily in online media, the Limbaugh controversy increases the risk that you will get pulled in.
This article about the recent investment forecast released by the state employees pension fund, CalPERS, quotes Professor Brad Barber, who in 2006 authored a study evaluating CalPERS shareholder activism.
Sleep Train Inc. was among the first companies to advertise with Rush Limbaugh when he began his radio career, and the company was also among the first to pull out following his controversial statements on air. In this article, Assistant Professor Olivier Rubel says that advertisers who pull out later face less risk of backlash than those who respond first.
UPDATE: Andrew Barkett is leaving his post as senior engineer at Facebook to bring his decade of experience in Silicon Valley to become the first-ever chief technology officer for the Republican National Committee.The June 4 announcement has stirred a whirlwind of media coverage, including the Huffington Post and Washington Post.Bark
Agilent Technologies’ Electronic Measurement Group is a $3.6 billion business that over the past decade has seen a dramatic shift in its customer base from U.S., and Western European customers to predominantly Asia-based customers. Today, the majority of the division’s revenues are generated outside of the U.S., with an increasing concentration in China.
(Davis, CA) — The UC Davis Graduate School of Management’s full-time MBA program has been ranked among the top six percent of AACSB International-accredited programs nationwide, according to U.S. News & World Report’s latest graduate business school rankings released today.