A spontaneous acceleration problem led Toyota to recall eight million cars globally and suspend sales of several models in November 2009 and in January. To make matters worse, in February Toyota suffered another blow when reports surfaced of faulty brakes on the Prius hybrid. The defects have battered the company’s reputation, resulting in huge losses and sinking consumer confidence.
Marketing managers and their companies are better served by spending less on building brand loyalty up front and maintaining a reserve for advertising during a post-crisis period. Further, ad spending after a crisis is more effective in building brand interest than before a crisis.
How do markets respond to major corporate events and strategic decisions? Do stock prices adjust to new information immediately or does it take time for market participants to assess the impact of news on firm valuations? Until recently these have not been studied in-depth because of the lack of data. But in the early 2000s the Securities and Exchange Commission required publicly traded companies to disclose “material” information openly and simultaneously to the market.
As the U.S. recovers slowly from the Great Recession, many economists, government officials and pioneering companies view innovation in low-carbon energy as a key pathway toward sustained economic growth. To help pave this road, the Pew Center on Global Climate Change, in partnership with Hewlett-Packard, has launched a research project to highlight the most effective ways that companies are bringing low-carbon technologies to market. The focus is on accelerating the business innovation needed to significantly reduce greenhouse gas emissions.
UPDATE: Andrew Barkett is leaving his post as senior engineer at Facebook to bring his decade of experience in Silicon Valley to become the first-ever chief technology officer for the Republican National Committee.The June 4 announcement has stirred a whirlwind of media coverage, including the Huffington Post and Washington Post.Bark
Agilent Technologies’ Electronic Measurement Group is a $3.6 billion business that over the past decade has seen a dramatic shift in its customer base from U.S., and Western European customers to predominantly Asia-based customers. Today, the majority of the division’s revenues are generated outside of the U.S., with an increasing concentration in China.
(Davis, CA) — The UC Davis Graduate School of Management’s full-time MBA program has been ranked among the top six percent of AACSB International-accredited programs nationwide, according to U.S. News & World Report’s latest graduate business school rankings released today.