Dr. Kolsarici specializes in advertising, diffusion of new products, and pharmaceutical marketing. Her current research encompasses several critical areas including design and evaluation of integrated marketing communications campaigns, media selection and scheduling, marketing budgeting, and development of advertising creative strategies. In her research, she develops new models and methods to improve managerial decisions and marketing applications in practice, by helping managers better understand how marketing affects performance.
Clemens Sialm is an Associate Professor of Finance at the McCombs School of Business at the University of Texas Austin. He is also a Faculty Research Fellow at the National Bureau of Economic Research (Asset Pricing and Public Economics). He received an M.A. from the University of St.Gallen (Switzerland) and a Ph.D. in Economics from Stanford University. Sialm’s research interests are in the areas of investments and taxation. He analyzes the investment strategies and the behavior of institutional investors.
Holly’s research addresses international financial reporting issues and corporate governance including the role of internal control and auditing in the development of high quality financial information. She serves as a consultant on these topics.
As a former CPA and CMA, Holly has taught various accounting courses at the undergraduate, masters, and Ph.D. levels and currently teaches financial accounting to MBA students. She is the recipient of numerous teaching awards.
The Entrepreneurship and Innovation Association at the UC Davis Graduate School of Management will host Bob Medearis to share his vast experience on a variety of topics, including intellectual property protection, identifying opportunities, and the impact of regulation on business. However, the bulk of the evening will be spent answering your questions, so come ready to engage.
Elie Ofek is a Professor in the Marketing unit at the Harvard Business School. Professor Ofek’s research focuses on new product strategies in technology-driven business environments as well as in consumer-oriented companies in general. He explores interactions between R&D and marketing decisions, and is particularly interested in how companies integrate marketing input when formulating innovation strategy at the new product planning phase. He also examines the implications of information technology and digital media on firms’ product/content offerings and on their marketing mix.
UPDATE: Andrew Barkett is leaving his post as senior engineer at Facebook to bring his decade of experience in Silicon Valley to become the first-ever chief technology officer for the Republican National Committee.The June 4 announcement has stirred a whirlwind of media coverage, including the Huffington Post and Washington Post.Bark
Agilent Technologies’ Electronic Measurement Group is a $3.6 billion business that over the past decade has seen a dramatic shift in its customer base from U.S., and Western European customers to predominantly Asia-based customers. Today, the majority of the division’s revenues are generated outside of the U.S., with an increasing concentration in China.
(Davis, CA) — The UC Davis Graduate School of Management’s full-time MBA program has been ranked among the top six percent of AACSB International-accredited programs nationwide, according to U.S. News & World Report’s latest graduate business school rankings released today.