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Blog Feature

The Experience is the Message: Online Marketing for the Wine Industry

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Jeremy Benson is the founder and president of Benson Marketing Group, the leading wine marketing agency in the U.S. He is a guest expert lecturer on marketing at the UC Davis Wine Executive Program, from March 26-29, 2012, presented by the Graduate School of Management and the Department of Viticulture and Enology.

In 2012, there’s no need to make a case for social media—it’s ubiquitous, and the necessity of participating in those channels is recognized by many wineries. However, the wine industry is very different from other marketplaces, so social media needs to be approached in a unique way. From a business standpoint, we have a challenge because there are 130,000 domestic and imported wines introduced every year, and there are very few companies with significant market share. We’re faced with a market that is incredibly fragmented, making it difficult to develop any kind of brand loyalty.

Announcement

Farewell to Roberta Kuhlman

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Most of you have come in contact with Roberta, the GSM’s director of development and alumni relations over the past five years in one way or another. Please join us in congratulating Roberta as she moves on for a great job opportunity as the director of development for the College of Business Administration at Loyola Marymount University in West Los Angeles. She will have responsibility for major gift fundraising for the college—and this move will bring her closer to her family.

Spotlight Story

Kevin DeLury MBA 07 Solves Complex Problems at Booz Allen Hamilton

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Kevin DeLury was “fortunate enough to have an internship through the GSM that ultimately led to my first position after business school. At Blue Shield of California I assumed a broad range of roles in their operations division, where I did everything from write and negotiate contracts, manage overseas call centers and internal operations, to automate manual enrollment processes. At every turn I found myself using the skills I learned at the GSM to help improve operational processes and drive better performance.

In the News

Business Accelerator to Nurture UC Davis Startups

Davis Roots, the UC Davis startup accelerator just opened this month, is already getting attention and partners. This article in the Sacramento Business Journal reports on the new organization, founded by Professor Andrew Hargadon and local entrepreneur Anthony Costello, and the companies newly on board.

In the News

Newsmaker – Kimberly Elsbach

This article profiles Professor Kimberley Elsbach, and charts her circuitous route into the academic world. “My father was a professor in the medical school at the University of South Dakota, so I grew up in a college town, kind of like Davis only smaller, and I really was drawn to the lifestyle of an academic,” she said.