This article cites Professor Paul Griffin’s recent research that showed how stock prices jumped when the companies he studied voluntarily disclosed their greenhouse gas emissions.
- Winner, John D.C. Little Best Paper Award, 2013
- Management Science Meritorious Service Award, 2013
- Winner, Frank M.
In 2012, there’s no need to make a case for social media—it’s ubiquitous, and the necessity of participating in those channels is recognized by many wineries. However, the wine industry is very different from other marketplaces, so social media needs to be approached in a unique way. From a business standpoint, we have a challenge because there are 130,000 domestic and imported wines introduced every year, and there are very few companies with significant market share. We’re faced with a market that is incredibly fragmented, making it difficult to develop any kind of brand loyalty.
Most of you have come in contact with Roberta, the GSM’s director of development and alumni relations over the past five years in one way or another. Please join us in congratulating Roberta as she moves on for a great job opportunity as the director of development for the College of Business Administration at Loyola Marymount University in West Los Angeles. She will have responsibility for major gift fundraising for the college—and this move will bring her closer to her family.
Kevin DeLury was “fortunate enough to have an internship through the GSM that ultimately led to my first position after business school. At Blue Shield of California I assumed a broad range of roles in their operations division, where I did everything from write and negotiate contracts, manage overseas call centers and internal operations, to automate manual enrollment processes. At every turn I found myself using the skills I learned at the GSM to help improve operational processes and drive better performance.
Impact of Social Network Structure on Content Propagation: A Study Using YouTube Data
Quantitative Marketing and Economics, 2012
In this study, Assistant Professor Hema Yoganarasimhan examines how the size and structure of the local network around a node affects the aggregate diffusion of products seeded by it in the context of YouTube, the popular video-sharing site.
This study by Professor Paul Griffin and co-authors David H. Lont from the University of Otago and Yuan Sun from the University of California, Berkeley Haas School of Business documents that investors care about companies’ greenhouse gas (GHG) emission disclosures.
Davis Roots, the UC Davis startup accelerator just opened this month, is already getting attention and partners. This article in the Sacramento Business Journal reports on the new organization, founded by Professor Andrew Hargadon and local entrepreneur Anthony Costello, and the companies newly on board.
A new small-business accelerator is taking root in Davis with the goal of growing local firms and keeping them in the city. This article reports on Davis Roots, the nonprofit business accelerator recently founded by Professor Andrew Hargadon and local entrepreneur Anthony Costello.
This article profiles Professor Kimberley Elsbach, and charts her circuitous route into the academic world. “My father was a professor in the medical school at the University of South Dakota, so I grew up in a college town, kind of like Davis only smaller, and I really was drawn to the lifestyle of an academic,” she said.