Professor Allenby’s research focuses on the development and application of Bayesian statistical methods in marketing. His research deals with quantifying aspects of consumer behavior using data routinely collected by most organizations, and, more recently, its relationship to behavior prior to the purchase, outside the marketplace. These insights are used to develop new approaches to market definition and market segmentation, and to improve product development, pricing, promotion and targeting activities.
Professor Tulin Erdem’s research interests include advertising, brand management and equity, consumer choice, customer relationship management, decision-making under uncertainty, econometric modeling and pricing. She has published several papers in top field journals. She has received best paper awards, as well major research grants, including two major National Science Foundation grants.
Professor Mingdi Xin’s research focuses on understanding the optimal pricing of software and services, the emerging adoption of the Software-as-a-Service and cloud computing models as well as their strategic implications. Professor Xin’s work has appeared in Information Systems Research, and the Proceedings of the International Conference on Information Systems.
Dr. Demetrios Vakratsas’s research focuses on issues of consumer response to firms’ promotional and advertising strategies, strategic market entry decisions made by firms, marketing of financial services and internet marketing. His research has appeared in the Journal of Marketing, Journal of Consumer Marketing, and Applied Stochastic Models and Data Analysis.
Sanjog Misra is Professor of Marketing at UCLA Anderson School of Management. Professor Misra’s current research involves the use of structural econometric methods to study consumer and firm decisions. His particular interests involve understanding firm decisions pertaining to pricing, distribution and salesforce management issues and how consumers make discrete choices.
UPDATE: Andrew Barkett is leaving his post as senior engineer at Facebook to bring his decade of experience in Silicon Valley to become the first-ever chief technology officer for the Republican National Committee.The June 4 announcement has stirred a whirlwind of media coverage, including the Huffington Post and Washington Post.Bark
Agilent Technologies’ Electronic Measurement Group is a $3.6 billion business that over the past decade has seen a dramatic shift in its customer base from U.S., and Western European customers to predominantly Asia-based customers. Today, the majority of the division’s revenues are generated outside of the U.S., with an increasing concentration in China.
(Davis, CA) — The UC Davis Graduate School of Management’s full-time MBA program has been ranked among the top six percent of AACSB International-accredited programs nationwide, according to U.S. News & World Report’s latest graduate business school rankings released today.