General information

Business Analytics and Technologies
Curriculum and Concentrations

Today’s businesses operate on a glut of data. In the last 15 years, due to modern information technologies – the Internet, ubiquitous networking, digitized data collection technologies, web logs, wireless sensors, miniaturized devices – organizations collect, store and transport massive amounts of data about customers, inventories, business operations, product performance, prices, sales, advertising campaigns, employees, supply chain, and so on. How can organizations create business value from this glut of data? It requires managerial talent that combines business savvy, needed to identify business value opportunities or recognize problems, with a solid understanding of analytical methods needed to link the technical talent and functional managers who can implement business change.

The Business Analytics and Technologies concentration aims to develop this managerial talent through a series of courses that cover methods for critical and analytical thinking, information technologies and tools for implementing these methods, and business applications that heavily employ these methods and technologies.

Departing from the old approach of being the “quant skills” component of MBA education, this area is designed around a critical balance between general analytical thinking, technology, and applications. The design of the concentration is guided by a Business Advisory Board, comprising leading industry executives who are substantially invested in business applications of analytical methods and technologies. The Board will also facilitate the educational component (e.g., by providing practical problems for class projects) and knowledge transfer through student internships and career placement.

Possible Career Paths

  • Market or Strategic Research
  • Data Management and Analysis
  • Consulting
  • Knowledge Management

Suggested Coursework

(Recommend 6 courses, including at least two from “Methods”, one from “Technology” and a Practicum.)

Methods

  • 206 – Decision Making and Management Science
  • 203B – Forecasting and Managerial Research  Methods
  • 285 – Time Series Analysis and Forecasting
    • Game Theory (ECN 122)
    • Applied Linear Programming (ARE 252) or
    • Optimization (MAT 168)

Technology

  • 207 -  Management Information Systems
  • 269 – Business Intelligence Technologies – Data Mining

Applications

  • 234 – Pricing
  • 243 – Customer Relationship Management
  • 282 – Supply Chain Management
  • 498 – Consulting Practicum (Project)

Advisory Board

Advisory Board members will facilitate agenda development for the concentration and courses, student placement and internships, and provide a channel for class projects that apply the concepts taught in this area to real-world problems.

  • Bassel Ojjeh, Yahoo! (Senior Vice-President, Strategic Data Solutions
  • Sudeep Haldar, Kraft Foods (Global Analytics, Strategic Insights and Trends)
  • Ram Lakshmanan, Citigroup
  • Jim Oliver, eBay (Director of Analytics)

Commands

Twitter Feed

Loading tweets...

Spotlight Story

Andrew Barkett Finds Innovative Ways to Fuel Entrepreneurship
Named First-ever Chief Technology Officer for Republican National Committee

Image of Andrew Barkett Finds Innovative Ways to Fuel Entrepreneurship

UPDATE: Andrew Barkett is leaving his post as senior engineer at Facebook to bring his decade of experience in Silicon Valley to become the first-ever chief technology officer for the Republican National Committee.The June 4 announcement has stirred a whirlwind of media coverage, including the Huffington Post and Washington Post.Bark

Spotlight Story

MBA Student Consultants Make an IMPACT
Projects Put Business Needs Front and Center

Image of MBA Student Consultants Make an IMPACT

Agilent Technologies’ Electronic Measurement Group is a $3.6 billion business that over the past decade has seen a dramatic shift in its customer base from U.S., and Western European customers to predominantly Asia-based customers. Today, the majority of the division’s revenues are generated outside of the U.S., with an increasing concentration in China.

Spotlight Story

UC Davis Part-Time MBA in Top 8%, Full-Time MBA in Top 9%
U.S. News & World Report’s latest rankings: This marks the 19th consecutive year our MBA program has been ranked among the best in the nation.

Image of  UC Davis Part-Time MBA in Top 8%, Full-Time MBA in Top 9%

(Davis, CA) — The UC Davis Graduate School of Management’s full-time MBA program has been ranked among the top six percent of AACSB International-accredited programs nationwide, according to U.S. News & World Report’s latest graduate business school rankings released today.

Spotlight Story

Mark Otero MBA 07 Builds Sacramento’s Coolest Company
The secret of social gaming mogul Mark Otero’s success is taking things to the extreme

Image of Mark Otero MBA 07 Builds Sacramento’s Coolest Company

The secret of Midtown Sacramento’s Facebook gaming mogul Mark Otero’s success is taking things to the extreme.