General information

Lecturer Position in Marketing

The Graduate School of Management at the University of California, Davis, seeks temporary instructors to teach one or multiple Marketing courses during the 2014-2015 academic year. The courses we are recruiting for include Digital Marketing and Customer Relationship Management, however, we may need lecturers for additional marketing courses. The Digital Marketing course description is listed below.

Digital Marketing: The course is designed to equip students for a career in digital marketing and social media. The topics covered will include online advertising, search engine optimization, interactive marketing, online privacy issues, e-commerce, social influence, social network theory, measurement of social influence, and integrating social media with traditional media.

Customer Relationship Management: Customer Relationship Management (CRM) is a management approach under which marketing activities are organized and measured around customers instead of brands. This approach benefits firms as customers and not brands make buying decisions. Applications of CRM range from creating better customer segments, understanding customer profitability to complete one-to-one marketing programs. You will learn software independent strategies, techniques and tools to managers can employ to accomplish the four major processes of CRM: (1) Customer acquisition (2) Customer retention (3) Customer satisfaction and development and (4) Customer profitability (or Lifetime Value).

Your application should describe your teaching interests and experience and include a resume, evidence of teaching (preferred), and the names and addresses of three references. Please do not submit letters of reference. If you do not having teaching experience, please give alternative experiences that might qualify you.

Positions are contingent on funding and pending administrative approval and salary is based on ability and experience.  Applicants should have a terminal degree. Potential candidates should submit their application online; we will only be accepting applications online.  Please submit a vitae, evidence of teaching ability and contact information for three references.  Applications are accepted on a continuous basis for future temporary openings, so the position will remain open until filled. Only completed files will be reviewed.

Applicants should submit their application and supporting materials via our online recruitment system at https://recruit.ucdavis.edu/apply/JPF00241

This position has no closing date and, as such, will remain open until filled.  However, the Committee expects that an initial consideration of candidates’ applications will be completed no later than April 30th, 2014.

The Graduate School of Management is interested in candidates who are committed to the highest standards of scholarship and professional activities, and to the development of a campus that supports equality and diversity.  The University of California is an affirmative action/equal opportunity employer. This position is covered by a collective bargaining unit. UC Davis is a smoke and tobacco free campus.

CONTACT:  Academic Operations and Planning at the Graduate School of Management (jobs@gsm.ucdavis.edu).

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