General information

Marketing
Curriculum and Concentrations

With a Marketing concentration, you develop the tools to make informed marketing decisions and execute successful marketing strategies. Through the Marketing concentration, you learn how to develop new products, conduct market research, plan advertising and promotion programs, create marketing strategies, provide superior customer service, understand electronic commerce, develop profitable pricing strategies and manage a brand.

Possible Career Paths

  • Brand Management and Direct Marketing
  • Product Development
  • Public Relations and Advertising
  • Market Research
  • Marketing Consulting

Suggested Marketing Courses

  • 234 – Pricing
  • 242 – Marketing Communications
  • 243 – Customer Relationship Management
  • 248 – Marketing Strategies
  • 249 – Marketing Research
  • 250 – Technology Competition & Strategy

Related Coursework

  • 203B – Forecasting and Managerial Research Methods
  • 241 – New Product Development
  • 285 – Time Series Analysis & Forecasting
  • 291 – Leadership
  • 297 – International Study Trip
  • 298 – Executive in Residence
  • 498 – Consulting Practicum