Wine Marketing & Branding
CREATING YOUR MARKETING PLAN, Version 2.0
Presented by Jeremy Benson, President, Benson Marketing
This session reviews macro trends in marketing communications, and their implications for marketing. We will cover the key pillars of wine marketing — including branding, social media, public relations, and digital media.
HOW TO SELL AN INNOVATIVE IDEA
Presented by Professor Kimberly Elsbach
This workshop helps participants to understand the art and science of selling innovative ideas to others—especially those in positions of power. Material in the workshop comes from social psychological research on upward influence tactics, as well as Professor Elsbach’s field research on pitching ideas from Hollywood movie production and Silicon Valley venture capital projects.
WHAT’S YOUR STORY? CREATING A WINE BRAND THAT STANDS OUT
Presented by Brian Dunbar, Managing Partner and Director, David & Galiath
This segment will help participants understand how to develop a powerful brand story and how to communicate it consistently at all touch points with choice customers.