Innovator Article

Mary Maffly Stewards Alumni and Business Partner Relations

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Mary Ciricillo Maffly has brought more than 16 years of professional experience to her new role as the director of development and alumni relations. After playing a key role in planning programs and events for the School over the past two years, Maffly now stewards the Business Partnership Program and serves as the point person on building connections, community and involvement of the School’s alumni.

“It’s very motivating to be a part of one of the fastest-rising business schools in the country,” said Maffly, who began her new position in September. “It’s an exciting time to be strengthening our alumni and business community relationships, and seeing how the generous financial support and energetic engagement from both improves our students’ experience and allows the School to thrive.”

Maffly has spent the last six years in diverse roles at UC Davis, creating and growing programs that help further university goals. She launched UC Davis goClub, the campus alternative and sustainable transportation program. To get goClub rolling, Maffly signed on sponsors, built new relationships across campus and business community, and revved up the marketing plan to encourage campus commuting options such as carpool, vanpool, bike, walk, bus and train.

Before joining UC Davis, Maffly was an account executive in the communications industry, developing branding and marketing solutions. Her clients included The Gap, Oracle, Knight Ridder Newspapers, the San Francisco Ballet and the Tech Museum of Innovation in Silicon Valley. Maffly has a B.A. in history and business from San Francisco State University.

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