540 Alumni Ln.
Davis, CA 95616
Research Expertise: Advertising allocation models, direct to consumer marketing, dynamics of customer behavior and loyalty, time series analysis in marketing, dynamic advertising models, and spatiotemporal models
540 Alumni Lane
Research Expertise: Marketing research, marketing science, decision and management sciences, consumer choice behavior, choice modeling, new product development and introduction
Professor David Bunch is an internationally recognized expert on marketing research, marketing science and decision and management sciences. His research interests include consumer choice behavior, choice modeling, new product development and introduction, travel behavior, vehicle choice and alternative fuel vehicles.
Research Expertise: Pricing strategies, sales-force compensation, pharmaceutical industry, structural modeling
Research Expertise: Marketing and advertising strategy, integrated marketing communications, and dynamic market response models, including preparing for product harm crisis
Assistant Professor Mike Palazzolo’s research examines how consumers make intertemporal trade-offs. He has two streams of research stemming from this over-arching interest. The first explores consumer search behavior and the trade-off between short-term effort and long-term outcomes. The second explores consumer financial decision making and the trade-off between short-term expenditure and long-term savings.
540 Alumni Ln
Research Expertise: Competitive strategy, game theory and applied optimal control