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Data Mining for Marketing Solutions

Sep 5, 2006 Catherine Yang Cambria Press

In her new book, The Online Customer, Assistant Professor Catherine Yang details how data mining and marketing approaches can be used to study marketing problems. The book uses a vast dataset of Web transactions from large Internet retailers.

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Apr 29, 2011

Spotlight Story

Uncovering Hidden Costs of Mutual Fund Investing
Associate Professor Roger Edelen's research offers a new powerful alternative to measure the true cost of mutual fund investing.

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Dec 9, 2011
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UC Davis Part-time MBA among Top 7%, Daytime MBA in Top 9%
U.S. News & World Report’s latest rankings: This marks the 18th consecutive year our MBA program has been ranked among the best in the nation.

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Sep 26, 2011 <i>test</i>

(Davis, CA) — The UC Davis Graduate School of Management’s full-time MBA program has been ranked among the top six percent of AACSB International-accredited programs nationwide, according to U.S. News & World Report’s latest graduate business school rankings released today.

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Case Study: Genentech Executive Education
Biotech's plant management team develops common skills and learn ways to accelerate and manage innovation

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Sep 26, 2011
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Powerful Alumni Network
UC Davis MBAs are international business leaders, rising managers and entrepreneurs in a wide range of industries and organizations

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Sep 26, 2011

Since our charter class graduated more than 25 years ago, alumni from the UC Davis Graduate School of Management have been making their presence known around the world.

Our graduates are CEOs, vice presidents, chief financial officers, chief operating officers and entrepreneurs. Around the globe, they have taken prominent roles as international business leaders in a wide range of industries and organizations.

Graduate School of Management alumni are actively involved in their communities, and they make time for mentoring, advising and assisting current students and networking with fellow graduates.

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Mark Otero MBA 07 Builds Sacramento’s Coolest Company
The secret of social gaming mogul Mark Otero’s success is taking things to the extreme

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Sep 26, 2011

The secret of Midtown Sacramento’s Facebook gaming mogul Mark Otero’s success is taking things to the extreme.

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Meet Our UC Davis MBA Ambassadors
Student leaders share the inside scoop about the UC Davis MBA experience

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Sep 26, 2011