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People Choose Baby Names to Be Fashionable

Parents these days name their babies Jacob or Isabella instead of John or Mary for similar reasons that people decades ago bought cars with tailfins instead of Edsels — because they are fashionable, according to a new University of California, Davis, study.

Hema Yoganarasimhan, an assistant professor and marketing expert in the UC Davis Graduate School of Management, reviewed favored baby name cycles since 1940 and has made some interesting discoveries when it comes to baby-name trends.