In the News
Tiger Woods’ Mistress Scandal Costs Shareholders of Sponsors Like Nike, Gatorade $12 billion
Dec 30, 2009 Victor Stango Celebrity Endorsements, Firm Value and Reputation Risk: Evidence from the Tiger Woods Scandal NY Daily News
This article cites Associate Professor Victor Stango’s research that showed that losses related to Tiger Woods’ mistress could cost up to $12 billion to shareholders of his big-money sponsors like Nike, AT&T and Gatorade, a study revealed Monday.

