In the News
UC Davis Session Provides Tips for Business with China
Feb 17, 2012 China, the Next Gold Rush: Crossing the Cultural Bridge to Strike it Rich Steven C. Currall The Sacramento Bee
China – now the world’s second largest economy – has helped make Margaret Wong a millionaire, and she shared some of her secrets Tuesday at “China, The Next Gold Rush,” a workshop at the UC Davis Graduate School of Management.
China’s exploding middle class “is hungry for brand-name luxury goods,” Wong said. “A Chinese goes into a shop and asks, ‘Why don’t you give me the most expensive thing? I don’t know what’s good or bad.’ ”
Dean Currall moderated a panel on “Mining for Gold – Businesses Currently Doing Business in China”
