A Guide to Personal Branding

Alum and UC Davis lecturer Vanessa Errecarte pens new book based on course lessons

Inspired by her UC Davis students, alumna and lecturer Vanessa Errecarte shares why personal branding starts with helping others. Her new book offers strategies for career pivoters, entrepreneurs and professionals seeking meaningful visibility.

Rachel Johnson B.S. 27

I chose UC Davis because it is academically competitive, but also a friendly and collaborative environment. Another key factor was my major, managerial economics, because it is more analytical and lets me explore subjects outside the scope of a regular business major. 

Beyond academics, I noticed during my campus tour how much the campus and the town had to offer. The campus scenery and the variety of things to do on and off campus made Davis feel like a natural fit for me.

26th Annual Big Bang! Business Competition Video

UC Davis competition awards nearly $100,000 to startups advancing AI, healthcare, agtech, edtech and sustainability

From AI-powered manufacturing solutions and livestock health tech to agricultural genomics and life-saving medical devices, this year's Big Bang! Business Competition at UC Davis showcased the next generation of innovators tackling real-world challenges. View Video.