BEGIN:VCALENDAR
VERSION:2.0
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X-WR-CALNAME: Customer Equity: Making Marketing Strategy Financially Accountable
BEGIN:VEVENT
UID:dd_create.2975.0
DTSTAMP:20130518T233115Z
DTSTART:20110901T070000Z
DTEND:20110901T070000Z
SUMMARY:Customer Equity: Making Marketing Strategy Financially Accountable
URL;VALUE=URI:http://gsm.ucdavis.edu/research/customer-equity-making-marketing-strategy-financially-accountable
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