Since the UC Davis Graduate School of Management and the Department of Viticulture and Enology joined forces to create the Wine Executive Program in 2001, it has drawn wine industry decision-makers from major wine making regions of the world, including 27 U.S. states, France, England, Italy, Australia, China, Chile, Argentina, South Korea, Japan, Canada and the Philippines.
By attracting such a broad mix of national and international participants, the program offers stimulating discussions about wine industry best practices and valuable networking experiences that endure long after the program.
Specifically designed to teach the fundamentals of winemaking and management skills necessary to be profitable in the challenging wine trade, the innovative program is tailored for middle and senior managers from wineries and vineyards of all sizes, industry suppliers, distributors, financial institutions, service providers and affiliated businesses.
Investors, developers, entrepreneurs and those looking to enter the wine business also benefit greatly from the program.
Below are just a few companies that have sent attendees to the program:
Arrowhead Vineyards & Winery
Beringer Blass Wine Estates
Biltmore Estate Wine Company
Buena Vista Winery, Inc.
Canandaigua Wine Company
Caribbean Wine Institute
CIT Business Credit
The Charmer-Sunbelt Group
Clos Du Bois Winery
Columbia Crest Winery
Delicato Family Vineyards
Deutsche Financial Services
Dry Creek Vineyard
E. & J. Gallo Winery
Early Mountain Vineyards
Evans & Tate, Ltd.
Far Niente Winery
First Republic Bank
Golden State Vintners
Hahn Family Wines
J. Lohr Vineyards
King Estate Winery
Ma(i)sonry Napa Valley
Mumm Napa Valley
Nickel & Nickel Winery
Niebaum-Coppola Estate Winery
O’Neill Vintners and Distillers
Opus One Winery
Pescadero Creek Vineyard
Pulsair Systems, Inc.
Regal Wine Co.
Renwood Winery, Inc.
Robert Mondavi Winery
Rodney Strong Vineyards
Seagram Chateau & Estate Wines Co.
Silicon Valley Bank
Stag’s Leap Wine Cellars
St. Supery Vineyards & Winery
Treasury Wine Estates
Trinchero Family Estates
Union Bank of California
Vineyard & Winery Management
Washington Mutual Business Bank
William Grant & Sons Int’l Ltd.
Wine Business Monthly
The Wine Group
Wines & Vines
Zaca Mesa Winery
. . . and many more
Led by a mix of renowned UC Davis faculty and industry thought-leaders, the rigorous curriculum includes in-depth sessions on marketing, financial management, winemaking fundamentals, cost analysis and control, vineyard and winery operations and management, the latest in grape and wine research, and legal issues in the wine industry.
The intimate classroom environment and interaction give you the opportunity to network with your peers and tap the expertise of our speakers.
We hope you will join us for this one-of-a-kind experience that will stimulate your intellect, hone your skills and inspire new ideas to help you succeed.
“I would recommend this course to anyone with interests in the wine business. The curriculum was fast moving and informative. It provided a look at many of today’s pertinent industry trends, our challenges, and exciting new and future innovations.”
“The UC Davis faculty and the multiple topics they present were spot-on for today’s wine business challenges, creating a lot of provoking thoughts and challenging questions from both the participants and presenters. Additionally, the UC Davis Graduate School of Management facilities was perfect to host this event, the facilities were convenient, the staff was helpful and an added benefit, the hotel is adjacent.”
“Be sure to make plans for one of the two Boot Camps!”
“Lastly, the attendees’ roles and personalities added greatly to the experience. All types of Wine industry players where present: Bankers, Sales, Marketing, Vineyard Managers, Winery Owners, etc. The networking opportunity created was the icing on the cake; a truly enjoyable 4 days.”
“The UC Davis Wine Executive program was a great experience on several levels. It served as a great introduction to the wine industry as a whole. The materials were well presented and encompassing of where the wine industry is today and where it will be in the future. The best aspect of the program was the diversity of the attendees, getting to meet and interact with individuals from all areas of the industry was invaluable.”
“The Wine Executive course is a great course offering a higher level overview of Vineyards, Winemaking, Finance, and Sales and Marketing that benefits people from all areas of the business. Personally I was most impressed with the finance talks, as these offered a different perspective to traditional winery and vineyard accounting. The course was also a great way to network with other industry professionals that are also interested in developing their skills in new areas.”
“Most of my time is so focused only on winemaking and vineyards. This was the perfect opportunity to shed light on a lot of questions I had on the Finance, Sales, and Marketing side. In addition, the program included the most updated technology and research in winemaking and vineyard management. This conference was incredibly well organized with some of our industries top tier educators and professionals in each of those fields as the instructors.”
“The UC Davis Wine Executive Program is truly in a class above. Not only the amount of information but the caliber of education surpasses so many programs in this field. From the marketing and brand development, to accounting and economic sustainability, to the enology and viticulture components, all areas were well covered and vastly increased my efficiency and ability to develop our products to a higher level. I would absolutely recommend this course for anyone who is serious about progressing their abilities in the wine industry.”
“The UC Davis Wine Executive Program exceeded my expectations in every regard. First, the logistics were handled flawlessly. IT support, meals, meeting rooms, field trips and pre and post conference support made it possible for me to concentrate on the many learning and networking opportunities.Second, faculty and non-faculty speakers were all gifted presenters and clearly passionate about their subject matter and provided outstanding value. Third, the program itself covered viticulture, enology, and business aspects such as branding and marketing, accounting and capital allocation and investment decision making; comprehensive and challenging but not mired in minute details. Finally, networking and social opportunities were ample and encouraged. As a boutique vineyard owner and winemaker seeking to ramp up my knowledge quickly and efficiently, I consider the program to be one of my best investments.”
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