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概述-Overview

预期成果

中国农业综合企业的成长:扩展和保鲜计划已经成立了,特别是为帮助高级农业企业高管理阶层在日益复杂的景观中导航,并迎来下一波的农业创新。

内容包括:

  • 全球对中国农产品和服务的贸易机会。
  • 投资和融资机会以及策略。
  • 提供商业洞察力,以增长和扩展您的业务。
  • 从成功的有机生产者的角度来看食品安全

该计划的目的是为与会者提供可以立即实施的有用和实际的信息。内容将由先进的工业和农业的教师专家教导,他们有实用知识并证明在各自的领域内有成功的良好记录。这些专家将呈现给大家他们对中国、美国和全球市场的丰富的知识和洞察力。

在会议之前、期间和之后,将提供与会者温习材料用来熟悉讨论的主题,以及业务/行动计划模版,可让他们回到办公室应用他们的所学。

宝贵的交流机会

除了学习他们扩大农业经营的具体细节,与会者将在小组互相交流、解决问题和彼此建立更深的关系。展示厅:将有成功的全球性的农业综合企业在展示厅现场,讨论有价值的服务和拓展业务合作的机会。

实例─乡土农场(Earthbound Farm)

Charles Sweat,乡土农场的首席执行长(CEO)会述说乡土农场从一个只有两亩地的家族企业成长为国际有机农业的成功故事。

案例研究将涵盖业主该如何选择他们的地点,并决定最佳的种植作物;如何为他们的业务取得资金;如何使用机械化发展他们的业务;他们如何处理一个严重影响整个行业的的食品安全问题;以及该企业如何转化为现今的注重有机农产品的企业。

活动日程

2013年6月14日,星期五

  • 全球和当地农业的展望:在世界舞台上有什么农业综合企业的机会?中国在其中扮演了什麽角色?Juergen Voegele,世界银行的农业、农村发展处和可持续发展部主任,为与会者提供农业综合企业的全球形势的概述。
  • 农业投资在中国:中国企业需要资金来帮助发展,并推出他们的农业企业。Jing Ulrich,JP Morgan的全球市场总经理兼主席,概述投资者对什麽有兴趣,以及他们如何做出投资的决策。 乡土农场概述:Charlie Sweat,乡土农场CEO,主持每日互动式的总结讨论,与会者可共同讨论所学到的经验并对成功的一天做出反映。

2013年6月15日,星期六

  • 乡土农场案例研究:由乡土农场CEO,Charlie Sweat和Prime Market Access International总裁,前美国驻中国农业部外国农业代表,Wayne Batwin发表。本案例研究将说明一个家族企业如何从两亩农作物发展成为今天的全球性的有机强势企业。内容包括:企业战略、融资、机械化、食品安全、有机农业、和团队的招聘和保留。
  • 全球有机市场:快速发展的行业趋势,由加州大学戴维斯分校农业与资源经济系Colin Carter博士主持。内容包括:客户档案;全球消费趋势;产品组合;零售;认证;生产和贸易。

2013年6月16日,星期日

  • 食品安全-建立供应商和消费者之间的信任:食品安全和品质管制是中国的农业综合企业的热门话题。我们将以乡土农场在2006年所经历的食品安全问题为基础,讨论可以实现的实际策略。
  •  经验教训:这是个协作和互动的会议,与会者反映他们所学的并互相激励想出更好的策略,以将这些信息用于为他们的公司发展利益。

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